The Eurecat technology centre is to conduct a study at this year’s Cruïlla Festival, held from 5-8 July in Barcelona, which will make it possible to draw up an emotional map of the event in order to devise a procedure for neuroscientific assessment of participants’ experience at the activities on offer.
The emergence of wearable devices “means we can record several participants attending a live event at the same time and our interest lies in seeing to what extent we can get reliable and robust measurements at a festival event where there are several activities and participants move between them,” says Eurecat researcher Alexandre Pereda, a specialist in neuroscience and cognitive psychology research.
“Physiological measurements have been widely used to assess with high time precision what excites us or grabs our attention in various audiovisual experiences, including live events where attendees’ movements are very limited.
“To our knowledge, there is very little research combining physiological signals and spatial data during live event attendance, albeit the idea of emotional mapping has been used in urban planning with qualitative and physiological measurements.”
Calculating the carbon footprint for the festival’s sustainability
Eurecat is also to calculate the carbon footprint derived from organising and running the festival to enable Endesa, which is the event’s sustainable sponsor, and Cruïlla to put in place actions to offset the greenhouse gas emissions generated.
“The calculation will include the emissions resulting from setting up, running and closing the festival,” says David Sánchez Domene, a researcher in Eurecat’s Sustainability Area. Based on this calculation, “a document will be drawn up with recommendations for cutting emissions at future editions of the event”.
