ENOTOUR

Creation of a multifunctional training platform to transform the business model of regional enotourism industries.

The ENOTOUR project bolsters regional development and innovation in the enotourism sector by creating and sustaining public-private digital solutions for training, up-skilling, business innovation and marketing.

The project is driven by a European network of universities, professional education providers, wine cooperatives, wineries and regional tourist boards in Catalonia, Porto, Veneto and Bordeaux, with the following specific objectives:

• Develop digital tools to support the wine tourism sectors in comparable European wine regions, to bolster local and international enotourism.
• Create innovative pathways to obtain micro-credentials in the wine industry, targeted at students, professionals and lifelong learners, to revive the human resources needed to innovate and sustain the sector.
• Provide sustainable solutions to professionalise and market local wine industries, based on collaborative public-private, intra- and interregional approaches.

ENOTOUR’s main output is to develop, pilot and expand the ENOTOUR Virtual Platform, which will provide opportunities to several target groups, under the same umbrella, as a means to link training, professional development and enotourism touristic offers.

Its first component – the educational component – will adapt internationally developed study modules in the wine sector into MOOCs, available as micro-credentials for university, VET students and managers and professionals in the wine sector.

The second component – the corporative component – provides wineries of different sizes and capacities the opportunity to not only undergo a Self-Assessment for their business enotourism sector.

The third component offers a a platform for connecting tourists and wineries, via interactive virtual solutions, visits, tastings and other experiences supported by AI.

In addition to this innovative tool, the project itself positions enotourism as an important dimension of local development.

Eurecat participates in the initiative through its Audiovisual Technologies Unit, as well as its Consultancy and Training Departments.

The project’s consortium, led by the Rovira i Virgili University (URV), is made up of 14 partners from four European countries.