TYPES (Towards transparency and privacy in the online advertising business) promotes solutions to protect users privacy through technologies and tools that will guarantee transparency, preserve privacy and define privacy solutions. The project also focuses on the incentive of users to control how service providers for advertising purposes use their data.
The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme. It was launched in May 2015 and is scheduled to run for 30 months. Its main mission is to define, implement and validate in pre-market status a holistic framework of technologies and tools that guarantees both transparency and privacy preservation by giving the end user control upon the information he/she is willing to share, and defines privacy-by-design solutions.
About TYPES Consortium
The TYPES Consortium is comprised of Eurecat, Telefónica I+D, NEC Europe LTD, Wedia Limited, Fundación Imdea Networks, The Open University of Israel, Universidad Carlos III de Madrid, Interactive Advertising Bureau Europe, UPCOM BVBA, Asociación de Usuarios de Internet.
Project
TYPES (Towards transparency and privacy in the online advertising business)
Program and call
Horizon 2020 Research and Innovation Programme
