Project Description

ZINKCAT EURECAT

New protocol for designers and marketing agencies that allow creating a more connected design and improving the user experience.

The ZINKCAT project develops new technology-based tools addressed to professionals in the cultural industries and encourages research into new ways of innovation to personalise experiences and contents through data analysis. ZINKCAT creates a new protocol for designers and marketing agencies that incorporates new technologies in communication campaigns, with the aim of creating a more connected design that improves and personalises the users experience.

The technological innovation promoted by the project will have a significant impact on the user as it allows new data to be captured and converted into effective leads, increasing sales and improving the treatment of the audience.

On the other hand, the project aims to consolidate Catalonia as an international reference point in innovation and design, democratising access to new technologies by designers and marketing managers.

The consortium is formed by the Creactivitat agency, which coordinates the project, the Barcelona Centre of Design, Computer Vision Center (CVC), Konodrac and the Eurecat Technology Centre that participates in the project through its Functional Printing & Embedded Devices Unit, the Audiovisual Technologies Unit and the Consultancy Department.

ZINKCAT LOGO EURECAT

General details

Project 

ZINKCAT MKT – Marketing innovation model in design processes

Programme and call for tender

Project funded by the accreditation of RIS3CAT Communities and selection of collaborative research, development and innovation projects, framed in the RIS3CAT sectorial areas of the Design Industries or the Cultural and experience-based industries. This project is co-financed by ACCIÓ, the Agency for Business Competitiveness.