{"id":1144983,"date":"2026-08-05T13:06:16","date_gmt":"2026-08-05T11:06:16","guid":{"rendered":"https:\/\/eurecat.org\/portfolio-items\/mast\/"},"modified":"2026-08-10T11:51:58","modified_gmt":"2026-08-10T09:51:58","slug":"mast","status":"publish","type":"avada_portfolio","link":"https:\/\/eurecat.org\/en\/portfolio-items\/mast\/","title":{"rendered":"MAST+"},"content":{"rendered":"

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The project develops an integrated solution to support tourism accommodation establishments in their transition towards more sustainable<\/strong> management models through the combination of digital self-assessment tools, mentoring methodologies and intelligent -support and recommendation systems for the implementation of improvement initiatives related with sustainability.<\/p>\n

The solution enables businesses to assess their sustainability maturity level in line with the main international standards in the sector, identify areas for improvement and receive tailored recommendations aimed at facilitating the implementation of sustainable practices across environmental, social and economic dimensions.<\/strong> In addition, it incorporates artificial intelligence-based functionalities that help interpret assessment results and guide establishments in defining action plans adapted to their specific needs and capacities.<\/p>\n

The project combines the technological development of the platform with validation in real-life environments, involving tourism accommodation establishments from different Mediterranean territories to ensure that the tools developed are practical, accessible and aligned with the operational reality of small and medium-sized enterprises in the sector.<\/p>\n

Eurecat participates in the project through its Technology Consulting Unit<\/a>, combining the expertise of the Culture and Tourism line, responsible for supporting and validating the solution with participating businesses, and the Digital Transformation line, responsible for developing the self-assessment tool and integrating the artificial intelligence components.<\/p>\n

The project consortium is led by the Universit\u00e0 degli Studi di Urbino “Carlo Bo” (Italy) and includes 3win Action \u039a\u039f\u0399\u039d\u03a3\u0395\u03a0 (Greece), Univerza na Primorskem (Slovenia), SMOC (Bosnia and Herzegovina), EPLO (Greece), ZADRA NOVA (Croatia), ADOCC-SDFD \u2013 ADOCC – Sud de France D\u00e9veloppement (France), KACG \u2013 Camping Association of Montenegro (Montenegro), AMBIT (Spain) and Eurecat (Spain), bringing together organisations specialised in tourism sustainability, digital transformation, artificial intelligence, certification, business innovation and territorial development.<\/p>\n<\/div>

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General data<\/h3><\/span>
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Project<\/strong><\/p>\n

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MAST+ develops an integrated solution to support tourist accommodation in its transition towards more sustainable management models, through the combination of digital self-assessment tools, accompaniment methodologies and intelligent support and recommendation systems for the implementation of initiatives related to sustainability.<\/div>\n<\/div>\n<\/div>\n
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Project reference<\/strong><\/p>\n

Euro-MED0601854<\/p>\n<\/div>

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Program and call<\/strong><\/p>\n

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Project co-financed by the Interreg Euro-MED 2021-2027 program, approved in the 4th call for thematic projects (2024), within the framework of the Sustainable Tourism mission.<\/div>\n<\/div>\n<\/div>\n
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SDG related<\/strong><\/p>\n

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<\/i><\/i><\/span>SDG 8. Decent Work and Economic Growth<\/span><\/a><\/h4><\/div>
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It improves the competitiveness of tourist accommodation through digital sustainability tools.<\/p>\n

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<\/i><\/i><\/span>SDG 11. Sustainable Cities and Communities<\/span><\/a><\/h4><\/div>
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It promotes a more sustainable tourism model that is aligned with the needs of the territory.<\/p>\n

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<\/i><\/i><\/span>SDG 12. Responsible Consumption and Production<\/span><\/a><\/h4><\/div>
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It helps companies to adopt more efficient and responsible practices in the use of resources.<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>SDG 13. Climate Action<\/span><\/a><\/h4><\/div>
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It facilitates the implementation of measures to reduce the environmental impact of accommodation.<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>SDG 17. Partnerships<\/span><\/a><\/h4><\/div>
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It promotes international cooperation between entities specialized in tourism, sustainability and innovation.<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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