{"id":123988,"date":"2022-06-16T12:41:25","date_gmt":"2022-06-16T11:41:25","guid":{"rendered":"https:\/\/eurecat.org\/?post_type=avada_portfolio&p=123988"},"modified":"2022-06-17T10:19:02","modified_gmt":"2022-06-17T09:19:02","slug":"qr-connecting-consumer","status":"publish","type":"avada_portfolio","link":"https:\/\/eurecat.org\/en\/portfolio-items\/qr-connecting-consumer\/","title":{"rendered":"QR Connecting consumer"},"content":{"rendered":"

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Technical feasibility study of the use of different technologies to improve the connection and dialogue with the retail and foodservice consumer.<\/strong><\/p>\n

The QR Connecting consumer <\/strong>project has evaluated the possibility of using QR codes in the food sector <\/strong>to provide the final consumer with additional information and additional content about the products they consume.<\/p>\n

The study is based on four axes: immersive experience<\/strong> (360\u00ba videos, augmented reality and 3D sound), nutritional, environmental and relational.<\/p>\n

The QR Connecting consumer project has studied the feasibility of technologies such as augmented reality and 3D sound<\/strong> to highlight both the final product with additional information and the values \u200b\u200brelated to the food company and its brand.<\/p>\n

The technical feasibility study has required the development of a platform proposal to solve the various challenges posed, as well as an analysis of current technologies to meet the requirements of companies.<\/p>\n

Eurecat has participated in the QR Connecting consumer project through its Audiovisual Technologies Unit<\/a>, which is responsible for developing the immersive experience for its augmented reality and 3D capabilities.<\/p>\n

The project has been coordinated by the Foodservice Cluster<\/a>, the participating companies that have formed the consortium have been Frit Ravich<\/a> and Casa Ametller<\/a> and the technology suppliers have been Eurecat<\/a>, Alimentium<\/a>, inLab FIB – UPC<\/a> and In\u00e8dit<\/a>.<\/p>\n<\/div>

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General details<\/h3><\/span>
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Project<\/strong><\/p>\n

QR Connecting consumer<\/p>\n<\/div>

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Project reference<\/strong><\/p>\n

ACE012\/20\/000061<\/p>\n<\/div>

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Programme and call for tender<\/strong><\/p>\n

Project funded by the call \u201cGrants for Competitiveness Reinforcement Initiatives (IRC)<\/em>\u201d from the Agency for Business Competitiveness (ACCI\u00d3) of the Catalonian Government<\/p>\n<\/div>

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Project website<\/strong><\/p>\n

www.clusterfoodservice.org<\/a><\/p>\n<\/div>

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