{"id":195169,"date":"2026-04-07T14:49:27","date_gmt":"2026-04-07T12:49:27","guid":{"rendered":"https:\/\/eurecat.org\/portfolio-items\/ecoinnovatur-la-guajira\/"},"modified":"2026-04-07T15:47:17","modified_gmt":"2026-04-07T13:47:17","slug":"ecoinnovatur-la-guajira","status":"publish","type":"avada_portfolio","link":"https:\/\/eurecat.org\/en\/portfolio-items\/ecoinnovatur-la-guajira\/","title":{"rendered":"Ecoinnovatur La Guajira"},"content":{"rendered":"

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Training, business advisory services, and self-diagnosis tools for the transition of tourism MSMEs in La Guajira towards circular and regenerative models.<\/strong><\/p>\n

The ECOINNOVATUR LA GUAJIRA<\/strong><\/a> project drives a transformation process in the tourism sector of the La Guajira department towards a more competitive and sustainable model<\/strong>. The initiative places circularity, regeneration, and innovation as drivers of change, aiming to evolve towards an activity that actively contributes to regenerating ecosystems and strengthening local communities.<\/p>\n

Through a dialogue between science and ancestral wisdom, the project is developing a digital self-diagnosis tool<\/strong> that allows MiPymes (MSMEs)<\/strong> to assess their maturity in circularity and regeneration and receive personalized recommendations that integrate environmental and social criteria, as well as respect for local culture.<\/p>\n

Drawing on these insights, the project rolls out tailored training programs and advisory services<\/strong> to help businesses implement concrete improvements in resource management, tourism products, and community engagement. Furthermore, the project promotes territorial coordination<\/strong>, creating collaborative spaces between companies, public institutions, and communities to strengthen the tourism value chain with lasting synergies.<\/p>\n

The project not only transfers technical knowledge but also serves as a bridge between technological innovation and the cultural and natural wealth of La Guajira<\/strong>, opening new future opportunities for the territory.<\/p>\n

Eurecat\u2019s Technological Consultancy unit<\/a> leads the development of the self-diagnosis tool and provides its international expertise in sustainability and regenerative tourism, adapting it to the specific characteristics of La Guajira to ensure that innovative solutions are deeply rooted in the local reality<\/strong>.<\/p>\n

The project is coordinated by the C\u00e1mara de Comercio de La Guajira<\/a> with the participation of Eurecat<\/strong>. The initiative is funded by the European Union’s AL-INVEST Verde<\/a> program, and its technical and financial implementation is managed by sequa gGmbH<\/a>, the EU’s mandated entity for supporting joint efforts between business organizations from Europe and Latin America.<\/p>\n<\/div>

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General data<\/h3><\/span>
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Project<\/strong><\/p>\n

ECOINNOVATUR LA GUAJIRA \u2013 Innovation and regenerative tourism for the transformation of local MSMEs.<\/p>\n

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Project reference<\/strong><\/p>\n

922-AIV-2\/2023-065<\/p>\n<\/div>

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Programme and call<\/strong><\/p>\n

Project funded by the European Union\u2019s AL-INVEST Verde programme under the call “Innovative EU-Latin America partnership projects”, supporting the transition towards circular and resource-efficient business models.<\/p>\n

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Project’s website<\/strong><\/p>\n

eventoscamaraguajira<\/a><\/p>\n<\/div>

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Related SDGs<\/strong><\/p>\n

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<\/i><\/i><\/span>SDG 3. Good health and well-being<\/span><\/a><\/h4><\/div>
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Promotes safer and healthier tourism environments through improved waste management and reduced environmental impacts.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span> SDG 4. Quality education<\/span><\/a><\/h4><\/div>
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Strengthens MiPymes (MSMEs) capacities through training in circularity and regenerative tourism to enhance local empowerment.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>SDG 8. Decent work and economic growth<\/span><\/a><\/h4><\/div>
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Boosts competitiveness, formalization<\/strong>, and decent employment by strengthening the local tourism value chain.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>SDG 9. Industry, innovation and infrastructure<\/span><\/a><\/h4><\/div>
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Encourages digital transformation and the adoption of sustainable and competitive business models for MiPymes (MSMEs).<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>SDG 11. Sustainable cities and communities<\/span><\/a><\/h4><\/div>
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Protects La Guajira\u2019s cultural identity and improves territorial resilience through regenerative tourism.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>SDG 12. Responsible consumption and production<\/span><\/a><\/h4><\/div>
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Implements action plans for efficient resource management and the reduction of the environmental footprint.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>SDG 13. Climate action<\/span><\/a><\/h4><\/div>
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Reduces the sector’s environmental impact and promotes climate change adaptation in a highly vulnerable territory.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>SDG 17. Partnerships for the goals<\/span><\/a><\/h4><\/div>
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Coordinates a multi-stakeholder collaboration network between businesses and institutions to ensure a lasting territorial impact.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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