{"id":125266,"date":"2021-03-18T10:53:19","date_gmt":"2021-03-18T09:53:19","guid":{"rendered":"https:\/\/eurecat.org\/en-marxa-tourism-data-system-mice\/"},"modified":"2022-07-25T17:01:14","modified_gmt":"2022-07-25T16:01:14","slug":"tourism-data-system-mice-digital-platform-is-launched-to-gather-data-about-meeting-tourism-in-catalonia","status":"publish","type":"post","link":"https:\/\/eurecat.org\/en\/tourism-data-system-mice-digital-platform-is-launched-to-gather-data-about-meeting-tourism-in-catalonia\/","title":{"rendered":"Tourism Data System MICE digital platform is launched to gather data about meeting tourism in Catalonia"},"content":{"rendered":"

The Tourism Data System MICE<\/strong>, a new digital platform for gathering data about meetings, incentives, conferences and exhibitions (MICE<\/strong>) tourism in Catalonia, has been set up by the Catalan Tourist Board\u2019s Catalonia Convention Bureau in partnership with local and regional convention bureaux across the region. It will make it possible to track event tourism business and map its turnover and impact on destinations.<\/p>\n

Gathering and analysing data on professional events held in Catalonia will enable institutions and companies alike to plan for the future and shape their strategy on the strength of the knowledge generated.<\/p>\n

The platform has been developed by the Eurecat<\/a>\u00a0technology centre\u2019s Tourism Innovation Department and is funded by the Catalan Government\u2019s Directorate General for Tourism. It has been rolled out across the country by the Catalan Tourist Board\u2019s Catalonia Convention Bureau in partnership with local and regional convention bureaux. Almost a hundred tourism players have already signed up for it and it is open to new members from businesses looking to find out about the evolution of event tourism in Catalonia in areas such as accommodation, meeting venues, conference centres and firms delivering add-on services.<\/p>\n

This interactive statistical information system is being started up in its pilot stage. It makes it possible to retrieve micro-data online from the meeting venues and events which are members of the system and then feed this information back to stakeholders. It features figures about the number of meetings, number of delegates, total overnight stays, distribution of events by type of meeting, where delegates come from, the economic sector of hiring companies and the planner\u2019s country for events held in Catalonia.<\/p>\n

The Tourism Data System MICE is equipped with computer security systems which ensure the data\u2019s integrity and safeguard statistical secrecy.<\/p>\n

Catalonia has not previously had a centralised source of information for tracking MICE tourism. Now that TDS MICE is up and running, meetings, conventions, exhibitions and incentive travel industry players will be able to keep tabs continuously and effortlessly on business operations in this key segment for tourism in the country.<\/p>\n

This market and business intelligence tool is a step forward in the digital transition strategy the CCB is putting in place to unlock transformation and innovation in the Catalan MICE range. Greater knowledge of the entire MICE value chain will allow government and the private sector alike to devise more effective policies and services to meet the markets\u2019 ever-changing needs.<\/p>\n

The TDS MICE makes Catalonia into one of the groundbreaking regions in MICE tourism intelligence in Europe.<\/p>\n

For more information and to sign up:\u00a0mice.tourism-data-system.cat\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Tourism Data System MICE, a new digital platform for gathering data about meetings, incentives, conferences and exhibitions (MICE) tourism in Catalonia, has been set up by the Catalan Tourist Board\u2019s Catalonia Convention Bureau in partnership with local and regional convention bureaux across the region. It will make it possible to track event tourism business […]<\/p>\n","protected":false},"author":27,"featured_media":112308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2328,743,2291],"tags":[],"class_list":["post-125266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio-turistica-en","category-press-notes-en","category-tourism"],"yoast_head":"\nTourism Data System MICE digital platform is launched to gather data about meeting tourism in Catalonia - Eurecat<\/title>\n<meta name=\"description\" content=\"Tourism Data System MICE digital platform is launched to gather data about meeting tourism in Catalonia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurecat.org\/en\/tourism-data-system-mice-digital-platform-is-launched-to-gather-data-about-meeting-tourism-in-catalonia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Data System MICE digital platform is launched to gather data about meeting tourism in Catalonia - 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