{"id":125272,"date":"2021-03-10T11:04:03","date_gmt":"2021-03-10T10:04:03","guid":{"rendered":"https:\/\/eurecat.org\/ens-publics-locals-promotors-coe-tourism-innovation-signen-conveni-marc\/"},"modified":"2022-07-25T17:16:52","modified_gmt":"2022-07-25T16:16:52","slug":"local-public-entities-behind-coe-in-tourism-innovation-seal-framework-agreement-confirming-their-commitment-to-innovative-tourism-industry-projects","status":"publish","type":"post","link":"https:\/\/eurecat.org\/en\/local-public-entities-behind-coe-in-tourism-innovation-seal-framework-agreement-confirming-their-commitment-to-innovative-tourism-industry-projects\/","title":{"rendered":"Local public entities behind CoE in Tourism Innovation seal framework agreement confirming their commitment to innovative tourism industry projects"},"content":{"rendered":"<p>The local public entities making up the\u00a0<strong>Centre of Excellence in Tourism Innovation<\/strong>\u00a0have inked a <strong>framework agreement<\/strong>\u00a0which cements this public-private initiative\u2019s commitment to promoting innovation, sustainability and the competitiveness of tourism destinations and businesses across Catalonia and unlocking the role of tourism as a driving force in other economic sectors.<\/p>\n<p>The agreement firms up the goal of addressing shared challenges by pooling information and experiences in the Centre of Excellence in Tourism Innovation. This joint initiative seeks to enhance partnerships and synergies in tourism innovation between businesses, destinations and related sectors including the third sector, universities and other stakeholders to craft a tourism ecosystem which is better able to innovate and generate value.<\/p>\n<p>The agreement was signed by the local public entities involved in the CoE representing the whole of Catalonia, the tourist boards of Barcelona, Girona, Lleida and Tarragona provincial councils, the local authorities of Barcelona and Vila-seca where the CoE has its sites, and the <a href=\"https:\/\/eurecat.org\/\">Eurecat<\/a> technology centre which is its promoter. The CoE is backed by the Directorate General for Tourism of the Government of Catalonia and is supported by industry-leading businesses across the tourism value chain.<\/p>\n<p>\u201cPublic-private partnership is crucial in the tourism industry to generate operational synergies which enable us to achieve common research, knowledge, innovation and sustainability goals,\u201d pointed out Merc\u00e8 Escrichs, head of the Tourism Knowledge, Quality and Competitiveness Unit in the Catalan Government\u2019s Directorate General of Tourism. \u201cWe will get the best results by working together and right now we need to devise a roadmap for the recovery of this industry which is pivotal for Catalonia\u2019s economy.\u201d<\/p>\n<p>\u201cThe CoE in Tourism is the opportunity generated by public and private actors to press tourism research and innovation forward in Catalonia, to achieve a smart and digitalised destination and improve tourism supply and demand,\u201d argued Juan Luis Ruiz, Barcelona Provincial Council Deputy Member for Tourism.<\/p>\n<p>\u201cTourism calls for ongoing analysis, especially in today\u2019s situation,\u201d noted Xavier Marc\u00e9, Barcelona City Council\u2019s Cabinet Officer for Tourism and Creative Industries. \u201cInnovation is crucial to building good destination management, and it\u2019s not just about technology as innovation also means changing the way we do things. Barcelona is mindful of and committed to a tourist industry which creates jobs and is a driver of social and local cohesion.\u201d<\/p>\n<p>\u201cWe are delighted to be part of the preeminent Catalan hub for fostering tourism innovation and new knowhow in tourism and leisure to make destinations, businesses and resources in the tourism industry more competitive and sustainable,\u201d said Miquel Noguer, chair of Girona Provincial Council\u2019s Costa Brava Girona Tourist Board. \u201cA tourism intelligence system involving the leading public players in Catalonia and significant numbers of business stakeholders enables us to unlock projects of common interest and help to shape the country\u2019s new tourism model.\u201d<\/p>\n<p>\u201cAt Tarragona Provincial Council\u2019s Tourist Board, we believe that technology is one of the main vectors of change in the tourism industry,\u201d commented Meritxell Roig\u00e9, chair of Tarragona Provincial Council\u2019s Tourist Board. \u201cSo we are stepping up our use of online tools to promote tourism on the Costa Daurada and in Terres de l\u2019Ebre in order to make the area more competitive, spur technological development and improve productivity.\u201d<\/p>\n<p>\u201cVila-seca\u2019s role as a pacesetter in spearheading innovative and quality tourism is crucial as we host the Campus of International Excellence Southern Catalonia (CEICS) which brings together Eurecat and the URV\u2019s geography and tourism programmes,\u201d added Cristina Cid, Cabinet Officer for Innovation and Tourism at Vila-seca Town Council. \u201cThis framework agreement is a further step forward and a fresh commitment by all the institutions involved to team up and move towards sustainable and innovative tourism which will become a driving force for society.\u201d<\/p>\n<p>\u201cWe are confident that the CoE in Tourism Innovation will be a great help in meeting many of the new challenges that the industry as a whole is currently facing, particularly in the Pyrenees and Terres de Lleida,\u201d said Rosa Pujol, deputy chair of Lleida Provincial Council\u2019s Tourist Board. \u201cThese challenges are bound up with the Board\u2019s Strategic Plan 2019-2022 which is building its new sustainable management model for tourism development in the region on four main strands: excellence, social responsibility, ecology and innovation.\u201d<\/p>\n<p>Bilateral agreements are also being signed with businesses which are CoE members and with private promoters. They include Turisme de Barcelona, the Catalan Tourist Board, Aquarium Barcelona, Advanced Leisure Services, Avant Grup, Avoris, Baqueira\/Beret, Best Hotels, CaixaBank, CONFECAT, Fira de Barcelona, La Pedrera-Casa Mil\u00e0, Guitart Hotels, La Roca Village, MedPlaya, Oh!Tels, PortAventura World, Roc Roi and C\u00e0mping Resort Sangul\u00ed Salou.<\/p>\n<p>The CoE in Tourism Innovation was publicly unveiled on 30 January 2020. Actions in its first year included setting up the <a href=\"https:\/\/coeintourisminnovation.org\/turisme-i-covid-19\/\"><strong>Tourism and Covid-19 Resource Centre<\/strong><\/a>, a website for the tourism industry which compiles resources to help deal with the turmoil brought about by the SARS-CoV-2 coronavirus and the industry\u2019s challenges in recovering from the health crisis. Two working groups have also been set up to drive forward data analytics and talent management as strategic areas for tourism. There has additionally been a webinar on cybersecurity in the tourism industry given by Juan Caubet, the director of Eurecat\u2019s IT&amp;OT Security Unit, and the workshop \u2018Rethinking hospitality and leisure venues in the post-Covid era\u2019 led by experts from the CENFIM interior furnishings and hotel contract cluster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The local public entities making up the\u00a0Centre of Excellence in Tourism Innovation\u00a0have inked a framework agreement\u00a0which cements this public-private initiative\u2019s commitment to promoting innovation, sustainability and the competitiveness of tourism destinations and businesses across Catalonia and unlocking the role of tourism as a driving force in other economic sectors. The agreement firms up the goal  [&#8230;]<\/p>\n","protected":false},"author":27,"featured_media":111918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2328,743,2291],"tags":[],"class_list":["post-125272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio-turistica-en","category-press-notes-en","category-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local public entities behind CoE in Tourism Innovation seal framework agreement confirming their commitment to innovative tourism industry projects - Eurecat<\/title>\n<meta name=\"description\" content=\"Local public entities behind CoE in Tourism Innovation seal framework agreement confirming their commitment to innovative tourism industry projects\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurecat.org\/en\/local-public-entities-behind-coe-in-tourism-innovation-seal-framework-agreement-confirming-their-commitment-to-innovative-tourism-industry-projects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local public entities behind CoE in Tourism Innovation seal framework agreement confirming their commitment to innovative tourism industry projects - 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