{"id":175861,"date":"2025-02-24T10:01:32","date_gmt":"2025-02-24T09:01:32","guid":{"rendered":"https:\/\/eurecat.org\/?p=175861"},"modified":"2025-04-03T10:46:06","modified_gmt":"2025-04-03T08:46:06","slug":"sorlipertu-the-sorli-and-eurecat-ai-transforming-smart-and-healthy-shopping-recognised-as-one-of-the-best-innovations-of-2024-by-the-fmcg-innovation-observatory","status":"publish","type":"post","link":"https:\/\/eurecat.org\/en\/sorlipertu-the-sorli-and-eurecat-ai-transforming-smart-and-healthy-shopping-recognised-as-one-of-the-best-innovations-of-2024-by-the-fmcg-innovation-observatory\/","title":{"rendered":"Sorlipertu, the Sorli and Eurecat AI transforming smart and healthy shopping, recognised as one of the best innovations of 2024 by the FMCG Innovation Observatory"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1424.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Sorlipertu, the Sorli Group\u2019s tool developed in conjunction with the Eurecat technology centre which leverages artificial intelligence to enable healthy and balanced eating while helping to save money, has been selected as one of the 20 Best Innovations of 2024 in FMCG by the Cerd\u00e0 Institute. The award was announced at the 8<sup>th<\/sup> FMCG Innovation Observatory (OIGC) event held at the Ministry of Science, Innovation and Universities.<\/p>\n<p><strong>Innovation to transform the FMCG sector<\/strong><\/p>\n<p>The OIGC has reviewed over 350 innovative initiatives by surveying 1,200 entities in the industry and finally selected 20 disruptive cases led by 26 organisations. These innovations address today\u2019s major challenges: sustainability, personalisation and health, three crucial issues for contemporary consumers.<\/p>\n<p>Sorlipertu is an example of digitalisation in food shopping, helping families to make the most of their time, cut costs and enhance their nutritional habits.<\/p>\n<p><strong>How does Sorlipertu work?<\/strong><\/p>\n<p>Available for free through the Sorliclic app, Sorlipertu enables users to customise their weekly menus based on their lifestyle, food preferences, intolerances and level of physical exercise; get healthy meal recommendations drawn up by a team of nutritionists; automatically generate a shopping list with the ingredients needed for each menu, and shop directly from the Sorliclic app or use the list to go to any Sorli supermarket.<\/p>\n<p>Every week the tool crafts a new menu tailored to each user\u2019s needs with the option of altering the dishes to suit their preferences.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":173009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2295,743],"tags":[],"class_list":["post-175861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-press-notes-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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