{"id":189915,"date":"2025-07-21T11:56:13","date_gmt":"2025-07-21T09:56:13","guid":{"rendered":"https:\/\/eurecat.org\/?p=189915"},"modified":"2025-11-03T15:44:14","modified_gmt":"2025-11-03T14:44:14","slug":"afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses","status":"publish","type":"post","link":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/","title":{"rendered":"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses"},"content":{"rendered":"

The Catalonian Fruit Business Association (Afrucat<\/a>) and the Eurecat<\/a> technology centre have concluded a strategic partnership to fast-track developing cutting-edge tech solutions which address the main challenges facing the fruit industry. The agreement also encompasses bringing new tech capabilities to businesses in this sector and specific training and talent development initiatives to bolster professional skills in the industry.<\/p>\n

\u201cInnovation to improve productivity is a key task in our fruit industry,\u201d commented Montse Bar\u00f3, chair of Afrucat.<\/p>\n

To achieve this, the agreement will help devise, test and validate new tech solutions with a practical, scalable and results-oriented approach. It will also prioritise projects which are genuinely transformational and have the potential to be realistically and efficiently implemented by businesses.<\/p>\n

\u201cThis agreement bolsters Eurecat\u2019s commitment to assist with transforming the agri-food sector by pooling technological and industrial capabilities to undertake strategic projects with high added value,\u201d added Xavier L\u00f3pez, Eurecat\u2019s Chief Operating and Corporate Officer.<\/p>\n

\u201cBy harnessing the potential of technologies such as robotics, artificial intelligence and biotechnology, we will help to make fruit enterprises more competitive, sustainable and resilient while positioning Catalonia as a European leader in agro-industrial innovation.\u201d<\/p>\n

Sector, regional and technological commitment<\/strong><\/p>\n

Under the agreement, Eurecat will support strategic projects, particularly from its Lleida site, to streamline processes, improve resource management efficiency and shift towards a more sustainable and decarbonised production model.<\/p>\n

Joint work streams with Afrucat will include areas such as agricultural robotics, the circular bioeconomy, artificial intelligence and advanced sensor technology with direct applications in sweet fruit production systems.<\/p>\n

\u201cThis partnership steps up our mission to support local businesses by providing them with our proprietary technology and applied knowledge to tackle complex challenges and cement a more efficient, resilient agro-industrial model built on distinctive technological capabilities,\u201d noted Gabriel Anzaldi, Director of Ecosystems at Eurecat and head of its Lleida site.<\/p>\n

\u201cThis alliance with Eurecat will be a driving force for quickening the pace of change in the fruit industry,\u201d argued Manel Simon, CEO of Afrucat. \u201cThe Catalan fruit production system\u2019s sustainability will depend heavily on our capacity for innovation in terms of products, processes and business organisation.\u201d<\/p>\n

Strategic technological initiatives<\/strong><\/p>\n

Joint developments between Afrucat and Eurecat will be gradually rolled out through research, development and demonstration projects for technologies and solutions. Priority will initially be given to process robotisation and automation on farms to bring about technological transformation in the industry.<\/p>\n

The scope of action may be extended to other strategic or priority initiatives, such as end-to-end AI-based predictive management, smart water and energy management (including dual-use solar solutions), plant nutrition and health, the transition to circular, sustainable and decarbonised production models, and new emerging technologies.<\/p>\n

This multi-year strategic partnership seeks to make the fruit sector more resilient and enhance the efficiency, adaptability and standout capabilities of the firms involved.<\/p>\n

With this goal in mind, \u201cAfrucat and Eurecat are committed to a long-term, strategic and results-oriented partnership designed to help position Catalonia as a leading hub for agri-food innovation on an international scale,\u201d added Xavier L\u00f3pez.<\/p>\n

Leading organisations in sweet fruit and technology<\/strong><\/p>\n

Afrucat is one of Spain\u2019s foremost business organisations in producing and marketing sweet fruit – apples, pears, peaches and nectarines – and one of the main players in the European industry. It brings together fruit companies and cooperatives from all over Catalonia with a strong footprint in Lleida, Tarragona and Girona and operates in production, quality, marketing, sales and market monitoring.<\/p>\n

Meanwhile, the Eurecat technology centre generates proprietary knowledge and technologies to deliver solutions to strategic economic and social challenges. It implements transformational, leading-edge technologies, building relationships and partnerships which enable it to scale technological solutions with enterprises in various industries, thereby helping to transform the production base.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":182108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2329,2295,743],"tags":[],"class_list":["post-189915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporatiu-en","category-food","category-press-notes-en"],"yoast_head":"\nAfrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses - Eurecat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses - Eurecat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurecat\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T09:56:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T14:44:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eurecat.org\/wp-content\/uploads\/2025\/07\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"EurecatEQZ\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"EurecatEQZ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/\"},\"author\":{\"name\":\"EurecatEQZ\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#\\\/schema\\\/person\\\/99d4d39712001e7621b6867b27b40bed\"},\"headline\":\"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses\",\"datePublished\":\"2025-07-21T09:56:13+00:00\",\"dateModified\":\"2025-11-03T14:44:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/\"},\"wordCount\":1721,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eurecat.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif\",\"articleSection\":[\"Corporatiu\",\"Food\",\"Press Notes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/\",\"url\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/\",\"name\":\"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses - Eurecat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eurecat.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif\",\"datePublished\":\"2025-07-21T09:56:13+00:00\",\"dateModified\":\"2025-11-03T14:44:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#\\\/schema\\\/person\\\/99d4d39712001e7621b6867b27b40bed\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/eurecat.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif\",\"contentUrl\":\"https:\\\/\\\/eurecat.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/eurecat.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/eurecat.org\\\/en\\\/\",\"name\":\"Eurecat\",\"description\":\"Otro sitio realizado con WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eurecat.org\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#\\\/schema\\\/person\\\/99d4d39712001e7621b6867b27b40bed\",\"name\":\"EurecatEQZ\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6deb26ca61bcc34263c59cc62bb8b08ff90b67af7f99943babf5d86396845993?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6deb26ca61bcc34263c59cc62bb8b08ff90b67af7f99943babf5d86396845993?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6deb26ca61bcc34263c59cc62bb8b08ff90b67af7f99943babf5d86396845993?s=96&d=mm&r=g\",\"caption\":\"EurecatEQZ\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses - Eurecat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/","og_locale":"en_US","og_type":"article","og_title":"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses - Eurecat","og_url":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/","og_site_name":"Eurecat","article_published_time":"2025-07-21T09:56:13+00:00","article_modified_time":"2025-11-03T14:44:14+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/eurecat.org\/wp-content\/uploads\/2025\/07\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif","type":"image\/jpeg"}],"author":"EurecatEQZ","twitter_card":"summary_large_image","twitter_misc":{"Written by":"EurecatEQZ","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/#article","isPartOf":{"@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/"},"author":{"name":"EurecatEQZ","@id":"https:\/\/eurecat.org\/en\/#\/schema\/person\/99d4d39712001e7621b6867b27b40bed"},"headline":"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses","datePublished":"2025-07-21T09:56:13+00:00","dateModified":"2025-11-03T14:44:14+00:00","mainEntityOfPage":{"@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/"},"wordCount":1721,"commentCount":0,"image":{"@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/eurecat.org\/wp-content\/uploads\/2025\/07\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif","articleSection":["Corporatiu","Food","Press Notes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/","url":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/","name":"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses - Eurecat","isPartOf":{"@id":"https:\/\/eurecat.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/#primaryimage"},"image":{"@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/eurecat.org\/wp-content\/uploads\/2025\/07\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif","datePublished":"2025-07-21T09:56:13+00:00","dateModified":"2025-11-03T14:44:14+00:00","author":{"@id":"https:\/\/eurecat.org\/en\/#\/schema\/person\/99d4d39712001e7621b6867b27b40bed"},"breadcrumb":{"@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/#primaryimage","url":"https:\/\/eurecat.org\/wp-content\/uploads\/2025\/07\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif","contentUrl":"https:\/\/eurecat.org\/wp-content\/uploads\/2025\/07\/Conveni_Afrucat_Eurecat_XavierLopez_MontseBaro_800px.gif","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/eurecat.org\/en\/afrucat-and-eurecat-to-fast-track-innovative-technology-projects-for-sweet-fruit-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/eurecat.org\/en\/"},{"@type":"ListItem","position":2,"name":"Afrucat and Eurecat to fast-track innovative technology projects for sweet fruit businesses"}]},{"@type":"WebSite","@id":"https:\/\/eurecat.org\/en\/#website","url":"https:\/\/eurecat.org\/en\/","name":"Eurecat","description":"Otro sitio realizado con WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eurecat.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/eurecat.org\/en\/#\/schema\/person\/99d4d39712001e7621b6867b27b40bed","name":"EurecatEQZ","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6deb26ca61bcc34263c59cc62bb8b08ff90b67af7f99943babf5d86396845993?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6deb26ca61bcc34263c59cc62bb8b08ff90b67af7f99943babf5d86396845993?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6deb26ca61bcc34263c59cc62bb8b08ff90b67af7f99943babf5d86396845993?s=96&d=mm&r=g","caption":"EurecatEQZ"}}]}},"_links":{"self":[{"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/posts\/189915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/comments?post=189915"}],"version-history":[{"count":1,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/posts\/189915\/revisions"}],"predecessor-version":[{"id":189916,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/posts\/189915\/revisions\/189916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/media\/182108"}],"wp:attachment":[{"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/media?parent=189915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/categories?post=189915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/tags?post=189915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}