{"id":78926,"date":"2019-03-07T10:26:50","date_gmt":"2019-03-07T10:26:50","guid":{"rendered":"https:\/\/eurecat.org\/?p=78926"},"modified":"2019-03-21T14:39:43","modified_gmt":"2019-03-21T14:39:43","slug":"tourism-a-highly-digitalized-industry","status":"publish","type":"post","link":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/","title":{"rendered":"Tourism: a highly digitalized industry"},"content":{"rendered":"

The seventh edition of the ICT-oriented TurisTIC<\/a> Forum<\/strong> will discuss the strategic changes that information and communications technologies (ICT)<\/strong> offer the tourism industry. The 2018 Barometer of Digital Maturity in Spain gave the industry\u2019s level of digitalization a score of 56 points, only placing it behind financial services (74 points), telecommunications (72 points) and technology (69 points).<\/p>\n

The aim of the TurisTIC Forum is to explore the ways in which the tourism industry is adapting the needs of businesses in line with digital transformation<\/strong> in order to improve processes, service levels, effectiveness and customer relations and create new business models. The Forum, which is organized by the Eurecat technology centre, will take place on 26 March at the CaixaForum Auditorium and is to be led by Patrick Torrent, the CEO of the Catalan Tourist Board.<\/p>\n

According to Joan Borr\u00e0s, the ICT and Tourism Manager at Eurecat\u2019s Department of Innovation in Tourism, \u201cthe new paradigm for the industry with regard to the implementation of ICT requires strategic adaptation on the part of companies. Digital transformation and the application of new technologies offer improved service to the end client and have the potential to make the industry more productive and competitive within today\u2019s context of change\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

The seventh edition of the ICT-oriented TurisTIC Forum will discuss the strategic changes that information and communications technologies (ICT) offer the tourism industry. The 2018 Barometer of Digital Maturity in Spain gave the industry\u2019s level of digitalization a score of 56 points, only placing it behind financial services (74 points), telecommunications (72 points) and technology […]<\/p>\n","protected":false},"author":27,"featured_media":78126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743,1885],"tags":[],"class_list":["post-78926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-notes-en","category-turisme"],"yoast_head":"\nLa ind\u00fastria tur\u00edstica, entre les que tenen un nivell alt de digitalitzaci\u00f3<\/title>\n<meta name=\"description\" content=\"The seventh edition of the ICT-oriented TurisTIC Forum will discuss the strategic changes that information and communications technologies (ICT) offer the tourism industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La ind\u00fastria tur\u00edstica, entre les que tenen un nivell alt de digitalitzaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"The seventh edition of the ICT-oriented TurisTIC Forum will discuss the strategic changes that information and communications technologies (ICT) offer the tourism industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurecat\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-07T10:26:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-21T14:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eurecat.org\/wp-content\/uploads\/2019\/03\/EurecatTurisTIC2018_930x515px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eurecatNG\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eurecatNG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/\"},\"author\":{\"name\":\"eurecatNG\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#\\\/schema\\\/person\\\/8342992d6929ad043b305d3cac68b3f4\"},\"headline\":\"Tourism: a highly digitalized industry\",\"datePublished\":\"2019-03-07T10:26:50+00:00\",\"dateModified\":\"2019-03-21T14:39:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/\"},\"wordCount\":207,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eurecat.org\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/EurecatTurisTIC2018_930x515px.jpg\",\"articleSection\":[\"Press Notes\",\"Turisme\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/\",\"url\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/\",\"name\":\"La ind\u00fastria tur\u00edstica, entre les que tenen un nivell alt de digitalitzaci\u00f3\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eurecat.org\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/EurecatTurisTIC2018_930x515px.jpg\",\"datePublished\":\"2019-03-07T10:26:50+00:00\",\"dateModified\":\"2019-03-21T14:39:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#\\\/schema\\\/person\\\/8342992d6929ad043b305d3cac68b3f4\"},\"description\":\"The seventh edition of the ICT-oriented TurisTIC Forum will discuss the strategic changes that information and communications technologies (ICT) offer the tourism industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/eurecat.org\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/EurecatTurisTIC2018_930x515px.jpg\",\"contentUrl\":\"https:\\\/\\\/eurecat.org\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/EurecatTurisTIC2018_930x515px.jpg\",\"width\":930,\"height\":515,\"caption\":\"ind\u00fastria tur\u00edstica digitalitzaci\u00f3 forum turistic eurecat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/tourism-a-highly-digitalized-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/eurecat.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tourism: a highly digitalized industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/eurecat.org\\\/en\\\/\",\"name\":\"Eurecat\",\"description\":\"Otro sitio realizado con WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eurecat.org\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/eurecat.org\\\/en\\\/#\\\/schema\\\/person\\\/8342992d6929ad043b305d3cac68b3f4\",\"name\":\"eurecatNG\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63200cb70ae4f15a0f673050f36df149dba802bea7614e8f838aaccfcf8ea11d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63200cb70ae4f15a0f673050f36df149dba802bea7614e8f838aaccfcf8ea11d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63200cb70ae4f15a0f673050f36df149dba802bea7614e8f838aaccfcf8ea11d?s=96&d=mm&r=g\",\"caption\":\"eurecatNG\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La ind\u00fastria tur\u00edstica, entre les que tenen un nivell alt de digitalitzaci\u00f3","description":"The seventh edition of the ICT-oriented TurisTIC Forum will discuss the strategic changes that information and communications technologies (ICT) offer the tourism industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/","og_locale":"en_US","og_type":"article","og_title":"La ind\u00fastria tur\u00edstica, entre les que tenen un nivell alt de digitalitzaci\u00f3","og_description":"The seventh edition of the ICT-oriented TurisTIC Forum will discuss the strategic changes that information and communications technologies (ICT) offer the tourism industry.","og_url":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/","og_site_name":"Eurecat","article_published_time":"2019-03-07T10:26:50+00:00","article_modified_time":"2019-03-21T14:39:43+00:00","og_image":[{"width":930,"height":515,"url":"https:\/\/eurecat.org\/wp-content\/uploads\/2019\/03\/EurecatTurisTIC2018_930x515px.jpg","type":"image\/jpeg"}],"author":"eurecatNG","twitter_card":"summary_large_image","twitter_misc":{"Written by":"eurecatNG","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/#article","isPartOf":{"@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/"},"author":{"name":"eurecatNG","@id":"https:\/\/eurecat.org\/en\/#\/schema\/person\/8342992d6929ad043b305d3cac68b3f4"},"headline":"Tourism: a highly digitalized industry","datePublished":"2019-03-07T10:26:50+00:00","dateModified":"2019-03-21T14:39:43+00:00","mainEntityOfPage":{"@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/"},"wordCount":207,"commentCount":0,"image":{"@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/eurecat.org\/wp-content\/uploads\/2019\/03\/EurecatTurisTIC2018_930x515px.jpg","articleSection":["Press Notes","Turisme"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/","url":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/","name":"La ind\u00fastria tur\u00edstica, entre les que tenen un nivell alt de digitalitzaci\u00f3","isPartOf":{"@id":"https:\/\/eurecat.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/#primaryimage"},"image":{"@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/eurecat.org\/wp-content\/uploads\/2019\/03\/EurecatTurisTIC2018_930x515px.jpg","datePublished":"2019-03-07T10:26:50+00:00","dateModified":"2019-03-21T14:39:43+00:00","author":{"@id":"https:\/\/eurecat.org\/en\/#\/schema\/person\/8342992d6929ad043b305d3cac68b3f4"},"description":"The seventh edition of the ICT-oriented TurisTIC Forum will discuss the strategic changes that information and communications technologies (ICT) offer the tourism industry.","breadcrumb":{"@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/#primaryimage","url":"https:\/\/eurecat.org\/wp-content\/uploads\/2019\/03\/EurecatTurisTIC2018_930x515px.jpg","contentUrl":"https:\/\/eurecat.org\/wp-content\/uploads\/2019\/03\/EurecatTurisTIC2018_930x515px.jpg","width":930,"height":515,"caption":"ind\u00fastria tur\u00edstica digitalitzaci\u00f3 forum turistic eurecat"},{"@type":"BreadcrumbList","@id":"https:\/\/eurecat.org\/en\/tourism-a-highly-digitalized-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/eurecat.org\/en\/"},{"@type":"ListItem","position":2,"name":"Tourism: a highly digitalized industry"}]},{"@type":"WebSite","@id":"https:\/\/eurecat.org\/en\/#website","url":"https:\/\/eurecat.org\/en\/","name":"Eurecat","description":"Otro sitio realizado con WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eurecat.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/eurecat.org\/en\/#\/schema\/person\/8342992d6929ad043b305d3cac68b3f4","name":"eurecatNG","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/63200cb70ae4f15a0f673050f36df149dba802bea7614e8f838aaccfcf8ea11d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/63200cb70ae4f15a0f673050f36df149dba802bea7614e8f838aaccfcf8ea11d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63200cb70ae4f15a0f673050f36df149dba802bea7614e8f838aaccfcf8ea11d?s=96&d=mm&r=g","caption":"eurecatNG"}}]}},"_links":{"self":[{"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/posts\/78926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/comments?post=78926"}],"version-history":[{"count":0,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/posts\/78926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/media\/78126"}],"wp:attachment":[{"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/media?parent=78926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/categories?post=78926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eurecat.org\/en\/wp-json\/wp\/v2\/tags?post=78926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}