{"id":123990,"date":"2022-06-16T12:41:25","date_gmt":"2022-06-16T11:41:25","guid":{"rendered":"https:\/\/eurecat.org\/?post_type=avada_portfolio&#038;p=123990"},"modified":"2022-06-17T10:18:04","modified_gmt":"2022-06-17T09:18:04","slug":"qr-connecting-consumer","status":"publish","type":"avada_portfolio","link":"https:\/\/eurecat.org\/es\/portfolio-items\/qr-connecting-consumer\/","title":{"rendered":"QR Connecting consumer"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:65.3333%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-123995\" src=\"https:\/\/eurecat.org\/wp-content\/uploads\/2022\/06\/QR-Connecting-consumer_850x447.png\" alt=\"\" width=\"850\" height=\"447\" srcset=\"https:\/\/eurecat.org\/wp-content\/uploads\/2022\/06\/QR-Connecting-consumer_850x447-200x105.png 200w, https:\/\/eurecat.org\/wp-content\/uploads\/2022\/06\/QR-Connecting-consumer_850x447-300x158.png 300w, https:\/\/eurecat.org\/wp-content\/uploads\/2022\/06\/QR-Connecting-consumer_850x447-400x210.png 400w, https:\/\/eurecat.org\/wp-content\/uploads\/2022\/06\/QR-Connecting-consumer_850x447-600x316.png 600w, https:\/\/eurecat.org\/wp-content\/uploads\/2022\/06\/QR-Connecting-consumer_850x447-768x404.png 768w, https:\/\/eurecat.org\/wp-content\/uploads\/2022\/06\/QR-Connecting-consumer_850x447-800x421.png 800w, https:\/\/eurecat.org\/wp-content\/uploads\/2022\/06\/QR-Connecting-consumer_850x447.png 850w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-double sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p><strong>Estudio de viabilidad t\u00e9cnica del uso de diferentes tecnolog\u00edas para mejorar la conexi\u00f3n y el di\u00e1logo con el consumidor de retail y foodservice.<\/strong><\/p>\n<p>El proyecto <strong>QR Connecting consumer<\/strong> ha evaluado la posibilidad de <strong>utilizar c\u00f3digos QR en el sector de la alimentaci\u00f3n<\/strong> para facilitar al consumidor final informaci\u00f3n complementaria y contenidos adicionales sobre los productos que consume.<\/p>\n<p>El estudio se ha vertebrado en cuatro ejes: <strong>experiencia inmersiva<\/strong> (v\u00eddeos 360\u00ba, realidad aumentada y sonido 3D), nutricional, ambiental y relacional.<\/p>\n<p>En el proyecto QR Connecting consumer se ha estudiado la viabilidad de las tecnolog\u00edas como la <strong>realidad aumentada y el sonido 3D<\/strong> para poner en valor tanto el producto final con la informaci\u00f3n adicional como los valores relacionados con la empresa alimentaria y su marca.<\/p>\n<p>El estudio de viabilidad t\u00e9cnica ha requerido la elaboraci\u00f3n de una propuesta de plataforma para resolver los distintos retos planteados, as\u00ed como un an\u00e1lisis de las tecnolog\u00edas actuales para satisfacer los requisitos de las empresas.<\/p>\n<p>Eurecat ha participado en el proyecto QR Connecting consumer a trav\u00e9s de su <a href=\"https:\/\/eurecat.org\/es\/ambitos-de-conocimiento\/tecnologias-multimedia\/\">Unidad de Tecnolog\u00edas Audiovisuales<\/a>, encargada del desarrollo de la experiencia inmersiva por sus capacidades en realidad aumentada y en 3D.<\/p>\n<p>El proyecto ha sido coordinado por el <a href=\"https:\/\/www.clusterfoodservice.org\/home\/?lang=es\" target=\"_blank\" rel=\"noopener\">Cl\u00faster Food Service<\/a>, las empresas participantes que han formado el consorcio han sido <a href=\"https:\/\/www.fritravich.com\/\" target=\"_blank\" rel=\"noopener\">Frit Ravich<\/a> y <a href=\"https:\/\/www.ametllerorigen.com\/es\/?sc=14\" target=\"_blank\" rel=\"noopener\">Casa Ametller<\/a> y los proveedores tecnol\u00f3gicos han sido <a href=\"https:\/\/eurecat.org\/es\/\">Eurecat<\/a>, <a href=\"https:\/\/www.alimentium.com\/\" target=\"_blank\" rel=\"noopener\">Alimentium<\/a>, <a href=\"https:\/\/inlab.fib.upc.edu\/es\" target=\"_blank\" rel=\"noopener\">inLab FIB \u2013 UPC<\/a> e <a href=\"http:\/\/www.ineditinnova.com\/\" target=\"_blank\" rel=\"noopener\">In\u00e8dit<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Datos generales<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p><strong>Proyecto<\/strong><\/p>\n<p>QR Connecting consumer<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p><strong>Referencia del proyecto<\/strong><\/p>\n<p>ACE012\/20\/000061<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;\"><p><strong>Programa y convocatoria<\/strong><\/p>\n<p>Proyecto financiado a trav\u00e9s de la convocatoria \u201c<em>Ayudas a Iniciativas de Refuerzo de la Competitividad (IRC)<\/em>\u201d de la Agencia para la Competitividad de la Empresa (ACCI\u00d3) de la Generalitat de Catalunya<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><p><strong>Web del proyecto<\/strong><\/p>\n<p><a href=\"https:\/\/www.clusterfoodservice.org\/?lang=es\" target=\"_blank\" rel=\"noopener\">www.clusterfoodservice.org<\/a><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div 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class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":123998,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[1435,1564],"portfolio_skills":[2335],"portfolio_tags":[],"class_list":["post-123990","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-proyectos-nacionales-es","portfolio_category-tecnologias-audiovisuales","portfolio_skills-irc-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QR Connecting consumer<\/title>\n<meta name=\"description\" content=\"Estudio de viabilidad t\u00e9cnica del uso de tecnolog\u00edas para mejorar la conexi\u00f3n y el di\u00e1logo con el consumidor de retail y foodservice\" \/>\n<meta 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