{"id":170335,"date":"2025-01-29T09:32:41","date_gmt":"2025-01-29T08:32:41","guid":{"rendered":"https:\/\/eurecat.org\/?post_type=mec-events&#038;p=170335"},"modified":"2025-01-29T09:39:26","modified_gmt":"2025-01-29T08:39:26","slug":"jornada-gestion-del-cambio-y-cultura-de-la-innovacion-claves-para-la-transformacion-digital","status":"publish","type":"mec-events","link":"https:\/\/eurecat.org\/es\/calendario\/jornada-gestion-del-cambio-y-cultura-de-la-innovacion-claves-para-la-transformacion-digital\/","title":{"rendered":"Jornada: Gesti\u00f3n del cambio y cultura de la innovaci\u00f3n: Claves para la transformaci\u00f3n digital"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1424.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>En esta jornada h\u00edbrida, organizada en el marco del programa Acelera Pyme de Eurecat el pr\u00f3ximo <strong>12 de febrero<\/strong>, abordaremos uno de <strong>los retos m\u00e1s importantes para las pymes en su proceso de digitalizaci\u00f3n: la gesti\u00f3n del cambio.<\/strong><\/p>\n<p>El proceso de digitalizaci\u00f3n puede generar resistencias dentro de las organizaciones, pero incorporar una cultura de la innovaci\u00f3n puede ser clave para superar estos desaf\u00edos y aprovechar al m\u00e1ximo las oportunidades de la transformaci\u00f3n digital. La jornada contar\u00e1 con la participaci\u00f3n de <strong>Roger Font<\/strong>, director de consultor\u00eda de Eurecat, quien compartir\u00e1 estrategias y herramientas pr\u00e1cticas para\u00a0<strong>fomentar la cultura de la innovaci\u00f3n en las empresas<\/strong>. Tambi\u00e9n se presentar\u00e1 el programa Acelera Pyme y sus servicios gratuitos.<\/p>\n<div id=\"ultimate-heading-1196799db4a09895\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-1196799db4a09895 uvc-4569 uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\" data-halign=\"left\">\n<div class=\"uvc-main-heading ult-responsive\" data-ultimate-target=\".uvc-heading.ultimate-heading-1196799db4a09895 h3\" data-responsive-json-new=\"\">\n<h3>Objetivos<\/h3>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<ul>\n<li>Presentar el programa Acelera Pyme Eurecat como un recurso para impulsar la transformaci\u00f3n digital de las pymes.<\/li>\n<li>Proporcionar claves para gestionar el cambio organizacional en el contexto de la digitalizaci\u00f3n.<\/li>\n<li>Destacar la importancia de la cultura de la innovaci\u00f3n para superar resistencias y potenciar la competitividad empresarial.<\/li>\n<li>Facilitar un espacio para el networking y el intercambio de ideas entre las empresas participantes.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/acelerapyme.eurecat.org\/12-feb-25-jornada-gestion-del-cambio-y-cultura-de-la-innovacion-claves-para-la-transformacion-digital\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Consulta aqu\u00ed el programa e inscr\u00edbete<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":170331,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"mec_category":[1960,2231],"class_list":["post-170335","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-workshop","mec_category-workshops-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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