{"id":115180,"date":"2021-06-04T09:48:40","date_gmt":"2021-06-04T08:48:40","guid":{"rendered":"https:\/\/eurecat.org\/?p=115180"},"modified":"2021-06-04T09:56:56","modified_gmt":"2021-06-04T08:56:56","slug":"tendencias-tecnologicas-sector-turistico-pospandemia","status":"publish","type":"post","link":"https:\/\/eurecat.org\/es\/tendencias-tecnologicas-sector-turistico-pospandemia\/","title":{"rendered":"Barcelona, capital de las tendencias tecnol\u00f3gicas para la recuperaci\u00f3n del sector tur\u00edstico pospandemia"},"content":{"rendered":"<p>Los retos del turismo pospandemia y la transformaci\u00f3n digital del sector centrar\u00e1n el programa de la novena edici\u00f3n del congreso <strong><a href=\"https:\/\/www.forumturistic.com\/\" target=\"_blank\" rel=\"noopener\">Forum TurisTIC<\/a><\/strong>, que organiza el centro tecnol\u00f3gico <strong><a href=\"http:\/\/eurecat.org\/es\/\" target=\"_blank\" rel=\"noopener\">Eurecat<\/a><\/strong> y que tendr\u00e1 lugar el pr\u00f3ximo 22 de junio en el Recinto Modernista de Sant Pau, en Barcelona, y tambi\u00e9n online.<\/p>\n<p>En concreto, el congreso \u201char\u00e1 un recorrido que analizar\u00e1 qu\u00e9 ha pasado en el \u00faltimo a\u00f1o en el sector, los nuevos modelos de negocio que han surgido para hacer frente al par\u00f3n del turismo, c\u00f3mo se debe trabajar la recuperaci\u00f3n bas\u00e1ndose en la reputaci\u00f3n de los destinos, las oportunidades que abren los fondos europeos Next Generation EU, la situaci\u00f3n actual y proyectos creados para adaptarse a la nueva normalidad\u201d, explica la directora de Institutional &amp; Business Events de Eurecat, Gemma L\u00f3pez.<\/p>\n<p>Se tratar\u00e1 tambi\u00e9n sobre la gesti\u00f3n de los destinos mediante la<strong> Inteligencia Artificial<\/strong> y sobre los \u201c<strong>n\u00f3madas digitales<\/strong>\u201d, un nuevo nicho de mercado tur\u00edstico. La pandemia \u201cha acelerado el crecimiento de este nuevo perfil, impulsado por el teletrabajo y por la descentralizaci\u00f3n de grandes y peque\u00f1as empresas\u201d, a\u00f1ade el director del Departamento de Innovaci\u00f3n Tur\u00edstica de Eurecat y catedr\u00e1tico de An\u00e1lisis Geogr\u00e1fico de la Universitat Rovira i Virgili (URV), Salvador Anton Clav\u00e9, quien pone de relieve \u201cla importancia de dar respuesta a retos como la digitalizaci\u00f3n, la creaci\u00f3n de experiencias innovadoras, la adaptaci\u00f3n a los cambios de la demanda y la satisfacci\u00f3n del turista\u201d.<\/p>\n<p>El Forum TurisTIC contar\u00e1 con una conferencia del escritor, asesor y experto internacional en inteligencia artificial, tecnolog\u00edas disruptivas y marketing digital Lasse Rouhiainen, keynote speaker del congreso, que presentar\u00e1 las oportunidades que brinda la Inteligencia Artificial al sector tur\u00edstico.<\/p>\n<p>La sesi\u00f3n de la tarde, que se celebrar\u00e1 en formato \u00fanicamente virtual, acoger\u00e1 diversas presentaciones centradas en la gesti\u00f3n del retorno, con proyectos enfocados a la captaci\u00f3n de los turistas, el control de flujos y la descongesti\u00f3n, as\u00ed como la experiencia del usuario.<\/p>\n<p>Por su parte, la Agencia Catalana de Turismo presentar\u00e1 la nueva edici\u00f3n del programa de apoyo al emprendimiento tecnol\u00f3gico aplicado al turismo, Startechtour Challenge.<\/p>\n<p>El Forum TurisTIC, que se celebrar\u00e1 en el marco de la semana dedicada al Turismo y las TIC, reunir\u00e1 empresas del sector tur\u00edstico, empresas de innovaci\u00f3n y desarrollo tecnol\u00f3gico, as\u00ed como instituciones p\u00fablicas implicadas, asociaciones y gremios especializados en estos sectores.<\/p>\n<p>La novena edici\u00f3n del congreso cuenta las entidades promotoras Generalitat de Catalunya, a trav\u00e9s del Departamento de Empresa y Conocimiento, el Ayuntamiento de Barcelona y la Diputaci\u00f3n de Barcelona, \u200b\u200by con la colaboraci\u00f3n del Recinto Modernista de Sant Pau.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los retos del turismo pospandemia y la transformaci\u00f3n digital del sector centrar\u00e1n el programa de la novena edici\u00f3n del congreso Forum TurisTIC, que organiza el centro tecnol\u00f3gico Eurecat y que tendr\u00e1 lugar el pr\u00f3ximo 22 de junio en el Recinto Modernista de Sant Pau, en Barcelona, y tambi\u00e9n online. En concreto, el congreso \u201char\u00e1 un  [&#8230;]<\/p>\n","protected":false},"author":27,"featured_media":115178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[702,134,1895],"tags":[],"class_list":["post-115180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-notas-de-prensa","category-tic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barcelona, capital de las tendencias tecnol\u00f3gicas para la recuperaci\u00f3n del sector tur\u00edstico pospandemia - Eurecat<\/title>\n<meta name=\"description\" content=\"Barcelona, capital de las tendencias tecnol\u00f3gicas para la recuperaci\u00f3n del sector tur\u00edstico pospandemia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurecat.org\/es\/tendencias-tecnologicas-sector-turistico-pospandemia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona, capital de las tendencias tecnol\u00f3gicas para la recuperaci\u00f3n del sector tur\u00edstico pospandemia - 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