{"id":189011,"date":"2025-09-29T08:58:43","date_gmt":"2025-09-29T06:58:43","guid":{"rendered":"https:\/\/eurecat.org\/?p=189011"},"modified":"2025-09-30T09:02:40","modified_gmt":"2025-09-30T07:02:40","slug":"eurecat-disena-una-innovadora-plataforma-digital-para-el-hotel-blaumar-que-permite-monitorizar-el-impacto-ambiental-social-y-economico-del-alojamiento","status":"publish","type":"post","link":"https:\/\/eurecat.org\/es\/eurecat-disena-una-innovadora-plataforma-digital-para-el-hotel-blaumar-que-permite-monitorizar-el-impacto-ambiental-social-y-economico-del-alojamiento\/","title":{"rendered":"Eurecat dise\u00f1a una innovadora plataforma digital para el Hotel Blaumar que permite monitorizar el impacto ambiental, social y econ\u00f3mico del alojamiento"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1424.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>El centro tecnol\u00f3gico Eurecat ha desarrollado junto a la empresa Back2Blu una innovadora plataforma para el Hotel Blaumar en el marco del proyecto PM-Sost, para monitorizar su impacto ambiental, social y econ\u00f3mico, con el apoyo del programa \u00daltima Milla del Ministerio de Industria, Comercio y Turismo.<\/p>\n<p>El proyecto, que ya ha sido implementado, es puntero en la transformaci\u00f3n digital del sector hotelero hacia modelos m\u00e1s sostenibles. En concreto, el software PM-Sost convierte al Hotel Blaumar en pionero, al integrar sensores de Internet de las Cosas (IoT), an\u00e1lisis y visualizaci\u00f3n interactiva de datos, en un sistema que impulsa la eficiencia energ\u00e9tica, la reducci\u00f3n de residuos, el compromiso social y la participaci\u00f3n activa de los hu\u00e9spedes.<\/p>\n<p>Desde Eurecat, la Unidad de Consultor\u00eda en Sostenibilidad ha sido la encargada de definir los indicadores y metodolog\u00edas de evaluaci\u00f3n del impacto, aportando experiencia en digitalizaci\u00f3n aplicada al turismo y acompa\u00f1ando el proceso de validaci\u00f3n de la herramienta en un entorno real.<\/p>\n<p>Por su parte, Back2Blu, empresa especializada en software de sostenibilidad, ha desarrollado y personalizado la plataforma, adapt\u00e1ndola a las necesidades del hotel y creando un entorno accesible para la gesti\u00f3n y comunicaci\u00f3n de los indicadores clave. Su soluci\u00f3n combina monitorizaci\u00f3n avanzada con herramientas de sensibilizaci\u00f3n, permitiendo al personal estar informado y a los clientes m\u00e1s conscientes.<\/p>\n<p>\u201cPM-Sost nos permite visualizar y optimizar el impacto de nuestras operaciones con datos precisos, reforzando nuestro compromiso con la sostenibilidad y mejorando la experiencia del hu\u00e9sped\u201d, se\u00f1ala Nuria Varela, directora de Calidad y Sostenibilidad del Hotel Blaumar y responsable del proyecto.<\/p>\n<p>La soluci\u00f3n ya est\u00e1 operativa y disponible como demostrador y constituye un modelo replicable para otros alojamientos tur\u00edsticos que deseen avanzar hacia una gesti\u00f3n m\u00e1s sostenible y eficiente.<\/p>\n<p>El proyecto ha sido financiado por el Ministerio de Industria y Turismo y la Uni\u00f3n Europea \u2013 Next Generation EU, en el marco del Plan de Recuperaci\u00f3n, Transformaci\u00f3n y Resiliencia.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"225\" title=\"Baumar_logos\" src=\"https:\/\/eurecat.org\/wp-content\/uploads\/2025\/09\/Baumar_logos.jpg\" alt class=\"img-responsive wp-image-189008\" srcset=\"https:\/\/eurecat.org\/wp-content\/uploads\/2025\/09\/Baumar_logos-200x75.jpg 200w, https:\/\/eurecat.org\/wp-content\/uploads\/2025\/09\/Baumar_logos-400x150.jpg 400w, https:\/\/eurecat.org\/wp-content\/uploads\/2025\/09\/Baumar_logos.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":189080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[394,2253,134,2254],"tags":[],"class_list":["post-189011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria-es","category-innovacio-turistica-es","category-notas-de-prensa","category-turismo-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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