{"id":193233,"date":"2026-02-10T12:53:52","date_gmt":"2026-02-10T11:53:52","guid":{"rendered":"https:\/\/eurecat.org\/?p=193233"},"modified":"2026-02-18T13:05:25","modified_gmt":"2026-02-18T12:05:25","slug":"eurecat-analiza-el-impacto-de-la-robotica-en-turismo-en-el-nuevo-ebook-anual-de-thinktur","status":"publish","type":"post","link":"https:\/\/eurecat.org\/es\/eurecat-analiza-el-impacto-de-la-robotica-en-turismo-en-el-nuevo-ebook-anual-de-thinktur\/","title":{"rendered":"Eurecat analiza el impacto de la rob\u00f3tica en turismo en el nuevo ebook anual de Thinktur"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1424.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>El centro tecnol\u00f3gico Eurecat aporta su an\u00e1lisis sobre el impacto de la rob\u00f3tica en el turismo en una nueva edici\u00f3n del ebook de Centros Tecnol\u00f3gicos en Turismo de la Plataforma Tecnol\u00f3gica del Turismo \u2013\u00a0Thinktur, que se\u00a0ha presentado en el marco de\u00a0FITUR TechY 2026 y cuyo contenido recopila conocimiento aplicado y casos reales para entender c\u00f3mo la automatizaci\u00f3n y la rob\u00f3tica est\u00e1n transformando el sector.<\/p>\n<p>El ebook\u00a0\u201cRobotizaci\u00f3n y Automatizaci\u00f3n en Turismo\u201d ofrece una visi\u00f3n integral y pr\u00e1ctica sobre el papel de la automatizaci\u00f3n y la rob\u00f3tica como palancas clave para afrontar los retos del sector tur\u00edstico.<\/p>\n<p>La publicaci\u00f3n analiza c\u00f3mo estas tecnolog\u00edas est\u00e1n contribuyendo a\u00a0mejorar la eficiencia operativa, la sostenibilidad, la calidad del empleo y la experiencia del viajero, abordando tanto los avances tecnol\u00f3gicos como los\u00a0factores\u00a0humanos,\u00a0organizativos\u00a0y\u00a0culturales\u00a0necesarios para que la rob\u00f3tica y la automatizaci\u00f3n generen un impacto real y medible en el turismo.<\/p>\n<p>En su an\u00e1lisis,\u00a0Eurecat\u00a0pone el acento en el potencial de la rob\u00f3tica de servicios impulsada por la inteligencia artificial para mejorar la experiencia del viajero y optimizar operaciones, con aplicaciones en hoteles, transporte y restauraci\u00f3n, y aprendizajes derivados de casos reales.<\/p>\n<p>El ebook ha contado con la colaboraci\u00f3n especial de la\u00a0Asociaci\u00f3n Espa\u00f1ola de Rob\u00f3tica y Automatizaci\u00f3n (AER)\u00a0con una visi\u00f3n sobre la adopci\u00f3n de rob\u00f3tica de servicio en hospitality (robots para informaci\u00f3n, guiado y asistencia), subrayando que el principal reto no depende tanto de la tecnolog\u00eda como de la formaci\u00f3n, la aceptaci\u00f3n cultural y su integraci\u00f3n en procesos.<\/p>\n<p>En conjunto, el ebook ofrece una visi\u00f3n rigurosa y aplicada sobre c\u00f3mo la automatizaci\u00f3n y la rob\u00f3tica est\u00e1n dejando de ser una promesa para convertirse en una realidad tangible en el turismo, siempre que se aborden desde una perspectiva integral que combine tecnolog\u00eda, personas y estrategia.<\/p>\n<p>El director general del Instituto Tecnol\u00f3gico Hotelero y de la Plataforma Tecnol\u00f3gica del Turismo, Thinktur, \u00c1lvaro Carrillo de Albornoz, ha presentado la publicaci\u00f3n en el evento FITURTECHY 2026 en el marco de Fitur.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"555\" height=\"786\" title=\"Captura-portada-ebook-thinktur-robotica-2026\" src=\"https:\/\/eurecat.org\/wp-content\/uploads\/2026\/02\/Captura-portada-ebook-thinktur-robotica-2026.png\" alt class=\"img-responsive wp-image-193218\" srcset=\"https:\/\/eurecat.org\/wp-content\/uploads\/2026\/02\/Captura-portada-ebook-thinktur-robotica-2026-212x300.png 212w, https:\/\/eurecat.org\/wp-content\/uploads\/2026\/02\/Captura-portada-ebook-thinktur-robotica-2026.png 555w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.thinktur.org\/media\/eBook_Robotica_-2026_Thinktur.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descargar el ebook \u201cRobotizaci\u00f3n y automatizaci\u00f3n en el turismo\u201d<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":193215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[394,134,2254],"tags":[],"class_list":["post-193233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria-es","category-notas-de-prensa","category-turismo-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eurecat analiza el impacto de la rob\u00f3tica en turismo en el nuevo ebook anual de Thinktur - Eurecat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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