{"id":81861,"date":"2019-05-30T07:15:47","date_gmt":"2019-05-30T07:15:47","guid":{"rendered":"https:\/\/eurecat.org\/?p=81861"},"modified":"2019-05-31T07:43:47","modified_gmt":"2019-05-31T07:43:47","slug":"la-participacion-poblacion-local-cadena-valor-turistica-clave-sostenibilidad","status":"publish","type":"post","link":"https:\/\/eurecat.org\/es\/la-participacion-poblacion-local-cadena-valor-turistica-clave-sostenibilidad\/","title":{"rendered":"La participaci\u00f3n de la poblaci\u00f3n local en la cadena de valor tur\u00edstica, clave para la mejora de la sostenibilidad de la actividad"},"content":{"rendered":"

La implicaci\u00f3n de la ciudadan\u00eda en la actividad tur\u00edstica<\/strong> \u201cest\u00e1 convirti\u00e9ndose en un factor clave para la mejora de la sostenibilidad<\/strong> de la actividad\u201d, un hecho que responde \u201ca las expectativas de los visitantes, mejora la imagen y la competitividad de las empresas y del destino y perfila el modelo tur\u00edstico deseado por la sociedad de acogida\u201d.<\/span><\/p>\n

As\u00ed lo ha expresado hoy en Vila-seca el jefe del Laboratorio de Innovaci\u00f3n e Inteligencia Tur\u00edstica del Departamento de Innovaci\u00f3n Tur\u00edstica de Eurecat, Jordi Calabuig, en el transcurso de la jornada \u201cParticipaci\u00f3n de la poblaci\u00f3n local en la cadena de valor tur\u00edstica. \u00bfC\u00f3mo conseguirlo?<\/strong>\u201d, que ha contado con la participaci\u00f3n de medio centenar de profesionales de empresas tur\u00edsticas, instituciones y gestores de los \u00e1mbitos p\u00fablico y privado del sector del turismo y el ocio de <\/span>Costa Daurada, Terres de l\u2019Ebre y del conjunto de Catalu\u00f1a.<\/p>\n

Han abierto la jornada Enric Aguilar, secretario de la Facultad de Turismo y Geograf\u00eda de la Universitat Rovira i Virgili; Salvador Anton, director del Departamento de Innovaci\u00f3n Tur\u00edstica de Eurecat; y Marta Farrero, directora del Patronato de Turismo de la Diputaci\u00f3n de Tarragona.<\/span><\/p>\n

\u201cEn la Costa Daurada<\/strong> y las Terres de l\u2019Ebre<\/strong> trabajamos seriamente para implicar y beneficiar a la poblaci\u00f3n local en la actividad tur\u00edstica que promocionamos\u201d, una premisa sobre la que se han desplegado las operaciones que lidera el Patronato de Turismo de la Diputaci\u00f3n de Tarragona, dentro del Proyecto de Especializaci\u00f3n y Competitividad Territorial (PECT) tur\u00edstico en familia, ha remarcado Farrero.<\/span><\/p>\n

En la ponencia \u201cEstrategias de sensibilizaci\u00f3n de la poblaci\u00f3n local en destinos tur\u00edsticos\u201d, Juan Requejo, consultor de planificaci\u00f3n, economista y ge\u00f3grafo en At Clave, ha se\u00f1alado que \u201cactualmente nos encontramos ante nuevas oportunidades en la integraci\u00f3n del turismo en el territorio, tanto desde el punto de vista ambiental como social, gestionando con inteligencia la convivencia como parte de la experiencia\u201d.<\/span><\/p>\n

La jornada ha contado con una mesa redonda con casos de implicaci\u00f3n de la poblaci\u00f3n local en la cadena de valor del turismo de establecimientos hoteleros y destinos urbanos y naturales, con Inmaculada Juan, responsable del \u00c1rea de Uso P\u00fablico y EA del parque Natural del Delta del Ebro; Marta Frigola, responsable de Desarrollo de Recursos Humanos de H10 Hotels; \u00c1ngel Diaz, presidente de Advanced Leisure Services y coordinador del Barcelona Global Summit; y Catalina Alemany, directora de Responsabilidad Social Corporativa de Riu Hotels, que ha sido moderada por Ignacio de las Cuevas, director de Operaciones del Departamento de Innovaci\u00f3n Tur\u00edstica de Eurecat.<\/span><\/p>\n

De acuerdo con Inmaculada Juan, \u201cla Carta Europea del Turismo Sostenible es la metodolog\u00eda de trabajo elegida para poner en marcha un proceso participativo evaluado, auditado y con el compromiso de todos los agentes\u201d. La responsabilidad social \u201cla tenemos en cuenta en todas las decisiones que toma la compa\u00f1\u00eda\u201d, ha apuntado, por su parte, Catalina Alemany.<\/span><\/p>\n

Por otra parte, en una segunda mesa redonda centrada en la poblaci\u00f3n local como actor clave en la gesti\u00f3n de la imagen y la experiencia, moderada por Francesc Bueno, jefe de promoci\u00f3n del Patronato de Turismo de la Diputaci\u00f3n de Tarragona – Costa Daurada, se han presentado los casos de la Ruta de la pesca de la Pantena como nueva experiencia tur\u00edstica, por parte de Jordi L\u00f3pez, t\u00e9cnico de turismo y coordinador de la Estaci\u00f3n N\u00e1utica de Sant Carles de la R\u00e0pita; del Hotel Barcelona 1882 a cargo de Anna Castan, directora general de Izaka Hotel Management y directora apertura del Hotel Barcelona 1882; de la estrategia de Lloret de Mar para implicar y sensibilizar a la poblaci\u00f3n en la gesti\u00f3n del destino con Elizabeth Keegan, directora gerente de Lloret Turismo; y de las iniciativas encaminadas a potenciar la sostenibilidad de Ibiza como destino tur\u00edstico, por parte de Vicent Torres, director insular de Turismo del Consell Insular d\u2019Eivissa. <\/span><\/p>\n

Elizabeth Keegan ha explicado que Lloret Turismo \u201cya hace tiempo que apuesta por un nuevo modelo de gesti\u00f3n tur\u00edstica de la ciudad incorporando el tejido local y la ciudadan\u00eda\u201d. El Plan Estrat\u00e9gico de Lloret de Mar 2010-2014, ha detallado, \u201cya evidenciaba la necesidad de trabajar en el Programa de comunicaci\u00f3n y sensibilizaci\u00f3n dirigido a la poblaci\u00f3n local, con el objetivo de conseguir el fortalecimiento del sentimiento de pertenencia a una ciudad moderna, din\u00e1mica, innovadora y l\u00edder en el \u00e1mbito nacional e internacional, y hemos recogido el testigo incorporando esta necesidad anualmente en nuestro plan de acciones\u201d.<\/span><\/p>\n

La jornada ha sido organizada por el Laboratorio de Innovaci\u00f3n e Inteligencia Tur\u00edstica del Departamento de Innovaci\u00f3n Tur\u00edstica del centro tecnol\u00f3gico <\/span>Eurecat<\/a> y el Patronato de Turismo<\/a> de la Diputaci\u00f3n de Tarragona en Costa Daurada y Terres de l\u2019Ebre, con la colaboraci\u00f3n de la Facultad de Turismo y Geograf\u00eda de la Universitat Rovira i Virgili<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La implicaci\u00f3n de la ciudadan\u00eda en la actividad tur\u00edstica \u201cest\u00e1 convirti\u00e9ndose en un factor clave para la mejora de la sostenibilidad de la actividad\u201d, un hecho que responde \u201ca las expectativas de los visitantes, mejora la imagen y la competitividad de las empresas y del destino y perfila el modelo tur\u00edstico deseado por la sociedad […]<\/p>\n","protected":false},"author":27,"featured_media":81859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,1885],"tags":[],"class_list":["post-81861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas-de-prensa","category-turisme"],"yoast_head":"\nLa participaci\u00f3n de la poblaci\u00f3n local en la cadena de valor tur\u00edstica<\/title>\n<meta name=\"description\" content=\"La implicaci\u00f3n de la ciudadan\u00eda en la actividad tur\u00edstica \u201cest\u00e1 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