EIT Culture & Creativity South West

EIT Culture & Creativity is a Knowledge and Innovation Community supported by the European Institute of Innovation and Technology (EIT), a body of the European Union. The EIT Culture & Creativity has 6 Co-Location Centers (CLCs) across Europe to develop different regional ecosystems.

Eurecat is one of the founders and host of the south-west co-location centre (CLC) of the EIT Culture & Creativity. This centre will serve as a key node to connect with the regional actors of the Knowledge Triangle within Spain, Portugal and the south of France.

In October 2023, EIT Culture & Creativity hit the road to meet stakeholders across Europe. The events were hosted in the six cities hosting EIT Culture & Creativity Co-Location Centers (CLCs): Amsterdam, Barcelona, Bologna, Helsinki, Kosice and Vienna.

October 25, 2023 | 9:00 am – 19:30 pm
Cibernàrium Auditorium | 117, Roc Boronat St | 08018 Barcelona

Hola from Barcelona!

EIT Culture & Creativity is launching the The Next Renaissance. It is a global movement joining forces on the belief that the creative and cultural sectors, and especially the blending of scientific, technological, cultural and artistic knowledge, can be a catalytic driver to both imagine and realise possible futures.

Aligned with The Next Renaissance spirit, on 25th October 2023 and taking place during the Barcelona Design Week, the European Culture & Creativity Days in Barcelona focused on the new concepts related with digital culture and digital humanism become central in the midst of rapid development of technologies such as artificial intelligence, augmented reality, and others, and its application in cultural and creative industries.


Morning sessions presented by:

Patricia Castillo, Interim Chief Communication and Engagement Officer, EIT Culture & Creativity

09:00h – 09:30h Welcome adresses

Carmen Páez, General Director of Cultural Industries, Intellectual Property and Cooperation
Ministry of Culture and Sport, Government of Spain

Daniel Altimiras, President, Eurecat

09:30h – 09:45h European Vision of Culture and Creativity Industries

Daria Gołębiowska-Tataj, Chair of the Supervisory Board, EIT Culture & Creativity

09:45h – 10:15h EIT Culture & Creativity

Bernd Fesel, Chief Executive Officer, EIT Culture & Creativity – PRESENTATION

10:15h – 10:20h European Comission

Manuel Szapiro, Director, European Commission Representation in Barcelona

10:20h – 10:50h It’s all about CrossCreativity! How Design and Creativity impact in all the Industries

Presenting: Fran Iglesias, General Manager, Fundación Épica La Fura dels Baus – PRESENTATION
Speaker: Jofre Banquells, Creative Director, Ogilvy Barcelona – PRESENTATION

11:20 – 12:00h VR, AR and AI Technologies crossing borders

Joan Guasch
, Director of International Development and R&I Policies, Eurecat
Dr. Pere Vila, Director of Technological Planning and Innovation, RTVE – PRESENTATION
Jorge Garcia, Project Manager, Fundación Tecnalia Research & Innovation – PRESENTATION

12:00h – 12:50h How to create and grow Culture and Creative Industries in Europe

Moderator: Mehjabeen Patrick, CFO EIT Culture & Creativity
Noaa Barak, 4YFN Senior Strategy & Engagement Manager, GSMA
Carlos Antón, Business Development Director, EGEDA
Luis Cueto
, Advisory member of the Secretary of State for Telecommunications and Digital Infrastructure of the Ministry of Economic Affairs and Digital Transformation, Government of Spain

12:50h – 13:05h The AV Industry in Europe 

Michael Blackman, Managing Director, Integrated Systems Events – ISE – PRESENTATION

Afternoon session presented by:

Àurea Rodríguez, Interim Director CLC South West, EIT Culture and Creativity

14:30h – 15:30h Innovation without limits: South west experiences

Chairwoman: Maria Carmen Fernández, Head of the Innovation and New Business, GRUP MEDIAPRO
Núria Oller, Director of the Department of Music and Digital Projects, “la Caixa” Foundation
Aníbal Santaella
, Creative Director, GRUP MEDIAPRO
María José Santiago
, Audiovisual Platforms Director, GRUP MEDIAPRO

15:30h – 16:00h Creativity and AI technology

Joan Mas, Digital Technologies Director, Eurecat – PRESENTATION

16:10 – 17:00h Creative and tech talent in Digital Arts, the Renaissancers

Chairman roundtable: Jean-François Trubert, President, MIN4CI
André Forte
, Head of Business Development – Arts, UPTEC
Malika Touddimte
, CCSI Project manager, MIN4CI

17:00 – 17:30h Closing

Francesc Vilaró,  Head of the Technical Cabinet, Ministry of Culture, Government of Catalonia


Patricia Castillo
Interim Chief Communication and Engagement Officer
EIT Culture and Creativity

Àurea Rodríguez
Interim Director CLC South West
EIT Culture and Creativity

 WELCOME                   |                     CLOSING

Carmen Páez Soria
General Director of Cultural Industries, Intellectual Property and Cooperation
Ministry of Culture and Sport Government of Spain

Daniel Altimiras

Francesc Vilaró
Head of the Technical Cabinet
Ministry of Culture, Government of Catalonia



With the suppport of the Ministry of Culture: