Digital Area
Multimedia Technologies
Innovation in Computer Vision, Audio, and Immersive Environments
At the Multimedia Technologies Unit, we drive innovation in computer vision, audio, and extended reality (XR) environments by combining artificial intelligence, digital modeling, and advanced interaction technologies. Our capabilities cover everything from capturing, reconstructing, synthesizing, and analyzing visual, acoustic, and multimodal information to designing interactive immersive experiences with perceptive and affective adaptation.
Research Oriented to Real-World Cases
We connect applied research with real-world use cases, supporting companies in their innovation processes and generating cross-cutting technological impact across the solutions developed. We work across various sectors and industrial domains.
- Cultural and creative industries
- Media
- Health
- Emotional well-being
- Industrial engineering
- Earth observation
Technological Areas
The Audiovisual Technologies Unit has a multidisciplinary team capable of tackling different areas and providing technological solutions to the challenges, needs, and opportunities of the market to improve companies’ competitiveness.
Multimodal Generative AI
Development of artificial intelligence models capable of generating and understanding content in images, video, audio, and text in an integrated and coherent way.
3D Visual and Acoustic Digitization
Advanced capture and reconstruction of spaces, objects, and people using digital twins, avatars, and realistic acoustic models.
3D Audio Technologies
Research in sound spatialization, binaural rendering, and perceptual enhancement of sound and music for immersive and realistic experiences.
Interaction in Immersive Environments (XR + AI)
Design of interactive experiences in extended reality (VR/AR/MR) enhanced with adaptive artificial intelligence.
Affective Computing and Sentiment Analysis
Automatic analysis of emotions, engagement, and affective states from audiovisual and interaction signals.
Services
3D Audio and Music Production
Eurecat’s 3D Audio Laboratory offers advanced solutions for immersive sound creation and processing.
- Design and production of 3D and binaural spatial audio
- Perceptual enhancement of voice, music, and ambient sound
- Immersive 3D multi-speaker audio installations
- Applications in video games, the music industry, education, or audiology
3D Visual and Acoustic Digitization (Digital Twins)
Advanced capabilities for creating precise 3D digital twins of spaces, objects, and people.
- 3D visual capture of environments and complex, highly realistic materials
- Acoustic digitization and sound modeling of real spaces
- Generation of interactive avatars
- Applications in XR, heritage preservation, simulation, or education
Representative sectors
Contact
Rafael Redondo Tejedor
Director of the Multimedia Technologies Unit
Senior Researcher with a PhD in Computer Vision at the Institute of Optics (CSIC) and ETSI Telecommunication (UPM) in 2007 and a Master in Sonology (UPF) in 2012. Throughout my career, I have participated in multiple international initiatives of scientific and technological relevance with the participation of academic and industrial partners, strengthening interdisciplinary research and technology transfer. In recent years, as technical leader and coordinator of multidisciplinary projects, I have led public and private research in applied deep learning, including multimodal generative models. AMETIC 2024 Award for Best R&D Project, high-impact project of CIDAI of scientific and industrial excellence with 3Cat. My sustained scientific production, with more than 30 articles in international journals and conferences, and since 2022 as a supervisor of MSc and PhD students at the UAB and UPF, contributes to advanced training and the transfer of academic-industrial knowledge.
Sucess Cases
Equipment
Highlighted projects
PHASE IV AI advances the current state of data synthesis methods toward a more generalized approach for generating synthetic health data.
INDUX-R develops a human-centered Extended Reality (XR) ecosystem to transform European industrial sectors, empowering people and creating innovative XR products and services with significant added value.
The Möbius project contributes to the renewal and revitalization of the publishing sector by providing methodologies and tools to leverage the potential of prosumers in innovation processes.
Development of an online and immersive social interaction space based on virtual and augmented reality, powered by a machine learning agent.
Clients
News
Virtual reality to help train skilled staff in vineyards
The Eurecat technology centre has devised a virtual reality training tool to enable “the inclusion of skilled staff in vineyard operations [...]
Open call to address social challenges with virtual and augmented reality technologies
The Eurecat technology centre is coordinating the European GuestXR project which has announced an open call for innovative applications and projects which tap [...]
Eurecat technology centre to draw up emotional map of the Cruïlla Festival
The Eurecat technology centre is to conduct a study at this year’s Cruïlla Festival, held from 5-8 July in [...]
Eurecat formarà part de l’EIT Culture & Creativity, el nou instrument europeu per a la competitivitat de les indústries culturals i creatives
El centre tecnològic Eurecat forma part del consorci ICE, que ha estat seleccionat pel Consell de Govern de l'Institut [...]
Artificial intelligence opens the door to new ways to generate and enjoy content and experiences in the fields of culture and tourism
The White Paper on Artificial Intelligence applied to the Cultural and Experience-based Industry sector notes the prominent role that [...]
New machine learning agent will address conflicts and facilitate interaction in extended reality environments such as the metaverse
The Eurecat technology centre is leading the European GuestXR project, which will develop a machine learning agent designed to facilitate the [...]