Digital & Experience Industries

Cultural and Creative Industries

Innovating with Impact for the Cultural and Creative Industries

We carry out applied research, provide technologies, and offer innovation-boosting services for companies, entities, and institutions across various cultural and creative sectors, aiming to improve their competitiveness, sustainability, and social and cultural impact.

We work through the ideation and execution of R&D&I projects and services, developed thanks to Eurecat’s multi-technology capabilities. We design and support companies and institutions in implementing innovation strategies and technological transformation.

Services

Creation and Production of Content

We develop new technological tools for artistic creation and content production.

  • Research of new creative and experiential formats: VR, AR, immersive and interactive experiences.
  • Generation and synthesis of 3D audio for immersive experiences and creation of 3D music for different platforms.
  • Generation of synthetic images and audiovisual content using Generative AI.
  • 3D reconstruction of cultural heritage or other elements.
  • Application of robotics.
  • Digital fabrication and 3D printing, functional printing, sensory printing, and smart products.
  • Development and application of new materials.

Content Management and Exploitation

We conceptualize and test new solutions for managing and valorizing data and content for companies and organizations.

  •  Conceptualization of solutions for automatic summarization of documentary collections (text, audio, images, video) and company archives.
  • Automation of data tagging in text, audio, and images.
  • Production and dissemination of exclusive images and content.
  • Creation of data spaces, definition of data management architectures and protocols.
  • Development of guarantees for Intellectual Property protection.
  • Implementation of user security and privacy systems, and cybersecurity systems for companies and institutions.
  • Application of digital payment methods.

Content Communication and User Knowledge

We generate knowledge and tools to better understand the processes of communication, interaction, perception, and enjoyment of people in their experiences.

  • User profiling and advanced data analytics. Creation of intelligent recommendation systems.
  • Applied research in neuroscience and AI to understand human interaction. Collection and analysis of behavioral and psychophysiological measures (speech emotion detection).
  • Research on collective behavior patterns. Analysis of active mobility and its interaction with the social environment.
  • Analysis of interactions and information dissemination in digital environments and citizen participation platforms.
  • Analysis of online conversations and development of conversational agents for customer service.
  • Conceptualization of dynamic pricing and predictive models.
  • Research on algorithmic fairness.

Cultural Infrastructures and Facilities

We develop technical solutions for the preservation and technical improvement of infrastructures and facilities.

  • Use of sensors and computer vision to study architectural materials.
  • Study and reconstruction of acoustic heritage in emblematic locations.
  • Analysis of facility conditions and predictive models to assess potential impacts.
  • Application of advanced technologies in sound, lighting, and audiovisuals in buildings and installations.
  • Advanced robotics for cultural infrastructures.​

Sustainability and Climate Resilience

We drive the definition of strategies and the development of solutions for green transformation.

  • ​Development of sustainable, innovative technologies and products, and improvement of energy efficiency in spaces and activities.
  • Roadmaps for implementing circular economy, decarbonization, and adaptation to the climate emergency.
  • Development and implementation of methodologies to determine environmental impact (carbon footprint analysis, etc.).

Innovation in Companies and Institutions

We advise and support companies, organizations, and territories in innovation to address future challenges.

  • Trend analysis, technology monitoring, and digital/green transformation plans.
  • Diagnosis and strategies for business, sectoral, and territorial innovation, with support in implementation.
  • Impact analysis, evaluation, and monitoring (design of indicator systems and dashboards).
  • Ideation and design of technological solutions, implementation of pilot or proof-of-concept tests, and feasibility analysis.
  • Creation and design of innovative experience projects (museographies, routes, events, etc.).

Innovation Ecosystem Promotion and Orchestration

We participate directly in the creation and promotion of innovation ecosystems at sectoral and territorial levels.

  • Diagnosis, methodologies, and strategies for innovation ecosystems (hubs, clusters, etc.).
  • Technology monitoring tools and environmental knowledge (structured with a specific focus on hubs/ecosystems).
  • Ecosystem facilitation or coordination of collaborative initiatives.
  • Deployment of Data Innovation Hubs to support Cultural and Creative Industries (CCI) actors with digital methods.
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Professional Training

We conceptualize and manage a portfolio of highly specialized courses in technology and innovation.

  • Training in digital transformation, Big Data, AI, cybersecurity, sustainability, circular transformation, and climate change adaptation.
  • Training in innovation and business: innovation strategies, design thinking, etc.
  • Creation and management of proprietary online learning platforms.
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Contact

monica andreu

Mònica Andreu

Market Manager

Success stories

Research on 3D navigation in virtual environments and an online interface that allows access to and consultation of content enhanced with artificial intelligence.

Development of the capacity of cultural spaces to address the sustainable future of their buildings and organizations.

Carbon footprint calculation for the Cruïlla Festival.

Analysis of innovation gaps in creative SMEs in Trinidad and Tobago.

Joint Initiatives

Equipment

3D Audio Laboratory

Perception and Cognition Laboratory

3DML – 3Digital Manufacturing Lab

laboratori de materials metal·lics

Metallic and Ceramic Materials Laboratory

Fab Lab – Reimagine Textile Laboratory

Optics and Photonics Laboratory

Sustainable Construction Laboratory

Industry News