Covid-19 has fast tracked digitalisation in the tourism industry and will be one of the main factors driving the upturn along with new technologies which will make visits safer, provide more information about travellers to better understand changes in demand behaviour and enhance sustainability. These are the main conclusions of the TurisTIC Forum held today in Barcelona.

In the coming years, a more digitalised tourist is also expected who “will use technologies employed during the pandemic such as online check-in and sensorisation to reduce queues and crowds, artificial intelligence to get personalised information and through chatbots, connected sensors for a friction-free visit and powerful immersive experiences such as augmented reality and virtual reality driven by 5G”, argues Joan Borràs, Head of Technology in the Eurecat technology centre’s Tourism Innovation Department.

“Big data, artificial intelligence and the Internet of Things are three technologies which together will help to make headway towards the industry’s recovery”, he adds. “However, they need to be applied innovatively and in partnership with public and private stakeholders to get the best out of them”.