The Eurecat technology centre (a member of Tecnio) is taking part in the CONOCE project, which is focused on the application of disruptive technologies in the field of neuroscience. The project’s aim is to gain an insight into consumers and their perception of multisensory stimuli, with a view to developing innovative food products that are tailored to consumers’ needs and preferences.
The project, which has been approved by the Centre for the Development of Industrial Technology (CDTI), will be implemented by a consortium that is led by Angulas Aguinaga and whose members include the companies Aves Nobles y Derivados (Aldelís), the Carinsa Group, Codorníu, Cerealto Siro Foods, Loop New Business Models and Seidor. The AINIA, IATA-CSIC and Itainnova technology centres also form part of the consortium, as do Valencia Polytechnical University and Eurecat, which is responsible for the project’s technical coordination.
In the words of Ignasi Papell, the Head of Eurecat’s Food Industry Business Unit, “CONOCE represents a radical conceptual change, as it places the consumer at the centre of each of the different stages in the food product development process: from the conceptualization of food solutions through to product development and points of sale”.