Uptake of generative artificial intelligence has the potential to free up 60 to 70 percent of the time professionals currently spend on routine work in some areas according to studies of the technology’s impact which point to customer operations, marketing and sales, software engineering and R&D as examples which stand to benefit most from the emergence of this innovation.

Technology reports suggest that generative artificial intelligence could deliver 7 percent growth in global GDP over the next decade and increase labour productivity by between 0.1 and 0.6 percent annually up to 2040.

These figures show “to what extent the widespread use of this technology will have an impact on the value chains of economic sectors in terms of innovation, productivity improvement and the ability to adapt to highly dynamic environments,” says Joan Mas, director of CIDAI and scientific director of Eurecat’s Digital Area, aspects that will be addressed at the 10th AI & Big Data Congress to be held in Barcelona on 9-10 October.

To further explore this insight, the AI & Big Data Congress is to unpack the impact of this technology and the challenges in its application, particularly in sustainability, creativity and other sector applications. The new regulation on artificial intelligence and its practical application in AI systems will also be covered at the congress.