The Eurecat technology centre (a member of Tecnio) is taking part in MoTiV, a European project that will analyse the value of the travel time of people who use public transport (e.g. metro/subway systems, trams and buses), private transport (e.g. cars, motorcycles and bicycles) or who travel on foot. The project’s aim is to design systems that adapt better to their users’ needs: not only from an economic perspective, but also in terms of users’ motivations, preferences and behaviour.

One of the project’s initiatives is the #Viajopor1MoTiVo campaign, which requires 5,000 volunteers across Europe to register on the Woorti mobile app and provide a rating for at least one journey per day over the course of two weeks. The app is designed to collect data that will help to provide an understanding of how users value their travel time and the factors that influence their experience.

In the words of Marc Torrent, the Director of Eurecat’s Big Data and Data Science Unit, “the Woorti app is a platform that enables us to collect relevant data on mobility and behaviour at the European level. Subsequently, we can analyse and compare the data, identify patterns and make recommendations to European authorities on how to improve their transport systems”.

The project is coordinated by the University of Zilina in Slovakia and forms part of the European Union’s Horizon 2020 programme. In addition to Eurecat, the project has a number of other members in Belgium, Croatia, Finland, France, Norway, Portugal, Slovakia and Switzerland.