At the Tourism Innovation Summit (TIS), which is being held this week in Seville, the Eurecat technology centre has set out how to harness artificial intelligence technologies in tourist destination management to transform their mobility, sustainability and competitiveness along with implementing personalisation and accessibility strategies to enhance the user experience.
At the congress, Eurecat is showcasing artificial intelligence-powered solutions for analysing mobility in destinations, profiling visitors and tourist spending and forecasting demand coupled with planning and recommendation systems.
“We apply artificial intelligence in places with a high number of points of interest and people traffic as well as at mass events to study mobility patterns and forecast resource needs, and also in smart recommender systems which furnish valuable, personalised information which optimises the traveller experience,” says Ignacio de las Cuevas, head of Global Partnerships and Tourism Innovation in Eurecat’s Technology Consultancy department and manager of the Centre of Excellence in Tourism Innovation.
Given the market digitalisation paradigm shift taking place in the tourism industry, “we help businesses spot new challenges and opportunities and grasp where they are in digitalisation and how they can roll out new technological applications which help them streamline their resources, better understand customer demand and deliver more efficient, sustainable and circular services.”
In the tourism industry, artificial intelligence or generative artificial intelligence technologies are part of apps for personalising trips, virtual assistants and chatbots, optimising prices, generating immersive experiences with augmented reality and virtual reality, predictive analytics, managing the supply chain and sustainability and more.
“Enterprises in the tourism value chain have a unique challenge compared to other industries in that they have to identify, attract and deliver solutions to ever-changing customers from different parts of the world and with specific tastes, motivations and needs,” points out Rolando García, Head of Tourism Business Development at Eurecat. “So it is essential they pick the most appropriate technological solutions available for their strategy.”
