Digital transformation and the implementation of information and communications technologies (ICT) are bringing a strategic change to the tourism industry: a change that implies the emergence of new professional profiles and the need to update existing ones in order to deal with new challenges in the areas of cybersecurity, Big Data and digital marketing, among others.

On 26 March, at the seventh edition of the TurisTIC Forum, an ICT-oriented event organized by the Eurecat technology centre (a member of Tecnio), a debate will take place under the title of “Will Technology Turn Us into Tourism Superprofessionals?”. A number of professionals will explain how organizations in the tourism industry are meeting the challenge of digital transformation, and discuss the new professional profiles the industry requires.

According to Natalia San Juan, the Senior HR Manager at Meliá Hotels International, the most sought-after professionals in the next five years will be those with a background in the STEM subjects (Science, Technology, Engineering and Mathematics). The roles of these professionals will be oriented towards digital marketing, cybersecurity, user relations, Big Data and the development of websites and mobile apps. “They will also need to be capable of critical thinking, creative, service-oriented and able to solve problems”, she added.

The implementation of ICT in the tourism industry will require people who are “capable of performing different roles and have the digital know-how to adapt and learn how to use new tools that will make day-to-day management more efficient”, explained Josep León, the Director and Co-founder of Hiremeapp.