Knowledge transfer to drive innovation across the tourism brands of the province of Tarragona.

The DIPTA 2026 project develops a knowledge transfer system to promote innovation across the tourism brands of the province of Tarragona.

DIPTA 2026 is structured around four different lines of work: observatory, innovation and tourism intelligence laboratory (LABIIT), technology and transfer.

Eurecat takes part in DIPTA 2026 through its Consulting Department, contributing its know-how in data intelligence, strategic development and planning, and the generation of new knowledge, while also fostering collective reflection on current tourism trends and dynamics.

Specifically, the generation and transfer of knowledge takes shape through training workshops, dialogues and conferences, working groups, the publication of newsletters and reports, and the updating and maintenance of the Tourism Open Knowledge (TOK) website, which provides data on tourism in the Costa Daurada and the Terres de l’Ebre.

General data

Project

DIPTA 2026 – Development of the transfer and innovation system for Tarragona tourist brands.

Project reference

PR26-0032

Programme and call

Project financed by Diputació de Tarragona tourism board.

Web del projecte

tarragona.tourism-data-system.cat

tok.cat

Related SDGs

Promotes knowledge transfer through targeted training and updating activities aimed at companies and public administrations, with an operational, hands-on component.

Promotes Innovation and knowledge to contribute to the competitiveness of the destination’s tourism companies and organisations, particularly with regard to the tourism outlook.

The project helps drive innovation strategies and also fosters them in experience-based products.

The project explores areas that drive the sustainable growth of tourist destinations, both in terms of demand and the de-seasonalisation of activity and in terms of new forms of governance and management.

Encourages new patterns of production and consumption, shaped by the green, digital and social transformation.

The activities carried out seek to integrate the objectives of the Green Deal strategy in order to steer tourism towards its ecological transition and set it on course for climate neutrality, as well as regenerative development.

All the actions developed benefit the various stakeholders that make up the tourism brands of Tarragona, while also weaving spaces for collective reflection.