FOrum TurIsTIC

Development, organisation and delivery of a congress dedicated to innovation and the application of technology in the tourism sector.

The 14th edition of the Forum TurisTIC aims to explore cultural and experiential tourism and its convergence with new digital narratives, immersive culture, and the marketing and promotion of territories. It focuses on data integration, new ways of engaging with audiences and heritage preservation, in order to understand how technology acts as a transformative agent in the visitor experience. Within this framework, it also explores how innovation makes it possible to redefine the way of connecting and engaging with the visitor.

Under the motto “Digital innovation and cultural tourism: transformative and regenerative experiences”, the congress brings together companies from the tourism and cultural sectors, innovation and technology development companies, and public institutions, associations and specialised guilds.

Eurecat’s Events and Engagement Unit, with the support of the Communication Department and the collaboration of other units taking part as speakers, is responsible for delivering the congress to the highest standard. Eurecat designs and develops the programme with the support and validation of the programme committee, made up of experts from the promoting organisations, and also handles the search for suppliers, the design and updating of the congress image and website, the management of the Call 4 Projects, the congress’s outreach and communication, and the logistics and delivery of the event, held on 8 June 2026.