Use of technological and digital tools to study and manage tourism in the city of Barcelona in a sustainable and responsible manner

The TIC Turisme 2026 project examines tourism in Barcelona from various angles (visitor types and origins, mobility flows, length of stay, etc.) with the aim of improving management and relieving congestion in the city’s most strained areas. To achieve this, the project carries out three main activities: the statistical measurement of accommodation occupancy in the city, studies on visitor flow management in Barcelona, and the TurisTIC Forum project.

Together, this combination of activities provides valuable information regarding Barcelona’s visitors and their behaviour. This data is cross-referenced with the behaviour of residents and repeat visitors to estimate the potential impact of these groups coexisting in the same space. The information is accessible via a unified technological infrastructure.

These tourism studies focus on High-Footfall Areas (EGAs), aligning with the City Council’s efforts to manage these spaces, which face significant strain due to the disproportionate number of visitors they receive —both in absolute terms and in terms of density.

The project complements its tourism-study work with a forum for debate through the TurisTIC Forum, an annual gathering that brings together the ICT and tourism sectors to showcase the technological roadmap and emerging trends within this rapidly changing landscape.

Through its Big Data & Data Science unit, Consulting Department, and Events and Engagement Unit, Eurecat provides a multidisciplinary team with extensive experience in the fields of urban science and mobility, applied to the management of more sustainable tourism.

TIC Turisme is a project driven through an agreement with the Ajuntament de Barcelona.

General data

Projecte

TIC Turisme – Ús d’eines tecnològiques i digitals per l’estudi i la gestió sostenible i responsable del turisme de la ciutat de Barcelona.

Project reference

PR25/0344

Programme and call

TIC Turisme – Use of technological and digital tools for the study and the sustainable, responsible management of tourism in the city of Barcelona.

Related SDGs

The project contributes to more sustainable management of tourism, one of the city’s main economic drivers, and helps to distribute its benefits more evenly.

The project studies tourism in Barcelona from various angles to improve its management and relieve congestion in the city’s most strained areas.

The project develops tools to measure and monitor tourism activity, making it easier to track its impact.

The project brings together the public sector, the ICT sector and the tourism sector, including through the TurisTIC Forum, to address tourism challenges jointly.